BIRMINGHAM, UK – Fellows is leading the way in online watch auctions by introducing 360-degree photographs to their watch descriptions, allowing watch buyers to scrutinize their potential purchases more clearly than ever before. This new functionality will be rolled out starting with Fellows’ specialist watch sale, Vintage & Modern Wrist Watches on Monday, Jan. 20..

LiveAuctioneers.com will provide Internet live bidding.

The 360-degree photographs will allow potential buyers to zoom in and spin the lot, examining the dial, crown and case back of all watches in an exceptional level of detail. All of this will add to the online user experience, giving buyers who cannot view in person more confidence in their bidding and reaffirming Fellows’ position as a pioneer in online auctions.

“Our continued investment in creating a rich online experience for our customers is really about giving the online buyer absolute confidence in what they are bidding on. They’ll be able to see every scratch and blemish no matter where they are in the world – such a tool is truly indispensable,” said Stephen Whittaker, Fellows’ managing director.

Fellows hopes to see 360-degree photography rolled out for all specialist auctions later in the year.

ADDITIONAL IMAGE OF NOTE