MAD magazine to leave newsstands; no, really!

Norman Mingo (1896-1980) original cover art for MAD magazine #121 (Sept. 1968) featuring Alfred E. Neuman being held aloft by the Beatles, Mia Farrow and the Maharishi Mahesh Yogi. The artwork sold for $57,241.80 at Hake’s March 17, 2017 auction. Image courtesy of Hake’s Auctions

BURBANK, Calif. (AP) — Long-running satirical publication MAD magazine will be leaving newsstands this fall. Really.

The illustrated humor magazine will still be available in comic shops and through mail to subscribers — but after its fall issue it will just reprint previously published material.

The only new material will come in special editions at the end of the year.

DC, the division of Warner Brothers that publishes the magazine, said MAD will pull from nostalgic cartoons and parodies published over the magazine’s 67-year run.

The company also said it would still publish MAD special collections.

Cover of the first issue of MAD Magazine. Courtesy of Doug Gilford’s MAD Cover Site. Fair use of low-resolution image under terms of US Copyright Law

Alex Winter, president of Hake’s Auctions, which specializes in pop culture, comic books and original comic art, commented to Auction Central News: “MAD magazine had an indelible impact on pop culture. The countless — and dead-on — parodies of just about every significant historical and cultural event over the last 67 years can’t be overstated. All of the artist and writers who worked at MAD over the years were consistently at the top of their game and the work they produced certainly reflects this. While much of the content they covered is from a certain moment in time, it nonetheless remains timeless. As to value of original art from MAD, there will always be strong market for this, especially when the subject matter is something like Star Wars, The Beatles or another high watermark of pop culture.”

Illustrators and comedians, including one-time guest editor “Weird Al” Yankovic, mourned the magazine’s effective closure online.

“It’s pretty much the reason I turned out weird,” he said on Twitter.

__________

Auction Central News International contributed to this report.

Copyright 2019 Associated Press. All rights reserved. This information may not be published, broadcast, rewritten, or redistributed.