Nancy Marshall Communications has been selected by Church’s China to market its line of Royal Wedding memorabilia. The agency will be promoting those products to the United States and Canada.
Established in 1858, Church’s China is the longest-operating royal memorabilia retailer in Britain.
Marshall’s job is to increase its profile on this side of the Atlantic. Nancy Marshall says she hopes to boost revenues for the company, which sells a wide range of china and other collectibles.
Nancy Marshall Communications will be working closely with the U.K. Gift Company, the Internet sales division of Church’s China, in advance of the April 29 wedding.
“Royal Wedding excitement hit America full force the day the William-Kate engagement was announced,” said Nancy Marshall, agency principal. “We are thrilled to be working with Church’s China and its U.K. Gift Company to continue the excitement by introducing the many finely made keepsakes that will commemorate this very special union.”
Marshall added, “We are particularly enthused about the opportunity the World Wide Web provides to this small, family owned business based in the village of Northampton. Internet sales, driven by social media endeavors and product publicity, can create a significant new revenue stream for Church’s China. This is an opportunity that simply did not exist when Charles wed Diana in 1981.”
Stephen Church, general manager of Church’s China, said, “While Church’s China and the U.K. Gift Company are very well known throughout the United Kingdom, our business is not as well recognized overseas. We selected Nancy Marshall Communications to help us build awareness abroad because of the agency’s extensive network of media contacts and its expertise in social media.”
Church noted, “Approximately 50 percent of our total online sales of the Royal Collection have come from the U.S. This points to the high level of wedding excitement coming from across the pond.”
Royal Wedding items crafted by recognized brands including the Royal Collection, Aynsley, and Royal Doulton.
For more information, visit www.theukgiftcompany.com and www.marshallpr.com.
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