DALLAS – An unopened copy of Super Mario Bros., the classic video game released by Nintendo in 1985, set a world record for a graded game when it recently sold for $100,150.
A group of collectors joined forces Feb. 6 to purchase the game, including some of the biggest names in video games and collectibles as a whole. The buyers include Jim Halperin, founder and co-chairman of Heritage Auctions of Dallas, Texas; Zac Gieg, owner of Just Press Play Video Games in Lancaster, Pennsylvania, and Rich Lecce, renowned coin dealer, pioneering video game collector, and owner of Robert B. Lecce Numismatist Inc of Boca Raton, Florida.
“Beyond the artistic and historical significance of this game is its supreme state of preservation,” says Kenneth Thrower, co-founder and chief grader of Wata Games.
Due to its popularity, Nintendo reprinted Super Mario Bros. from 1985 to 1994 numerous times, resulting in 11 different box variations. The first two variations are “sticker sealed” copies that were only available in the New York and Los Angeles test market launch of the Nintendo Entertainment System (NES) in 1985 and 1986. Of all the sealed copies of Super Mario Bros., this is the only known “sticker sealed” copy and was certified by Wata Games with a Near Mint grade of 9.4 and a “Seal Rating” of A++.
“Not only are all of NES sticker sealed game’ extremely rare, but by their nature of not being sealed in shrink wrap they usually exhibit significant wear after more than 30 years,” Thrower said. “This game may be the condition census of all sticker sealed NES games known to exist.”
“Super Mario Bros. is not only the most recognizable game of all time, it saved the video game industry in 1985,” said Wata Games president, Deniz Kahn. “In terms of rarity, popularity, and relevance to collectors, this game has it all. Mario is the most recognized fictional or non-fictional character in the world, more so than even Mickey Mouse. Super Mario Bros. launched the world’s largest game franchise and this copy is the only known sealed example from Nintendo’s test market release.
Zac Gieg called this example the equivalent of the valuable comic book, Action Comics #1.
“This is the first appearance of Superman of video games,” he said. “We all knew how hard it is to find an open copy of this version in nice condition, but to find one still sealed is truly something I thought I would never see, even after selling vintage video games for over 20 years”
“More and more collectors from other fields are discovering how much fun it is to collect video games,” says Rich Lecce. “It’s a very exciting time for our industry, especially with Heritage Auctions entering the secondary market for collectible vintage video games. With upcoming movie projects and three Nintendo-themed Universal amusement parks slated to open in 2020, the impact and popularity these characters have on our culture will be that much more apparent to new collectors entering the market.”