Tyra Banks launches ModelLand, an interactive experience for aspiring models

Tyra Banks

Tyra Banks in the lobby of ModelLand, Santa Monica, California. Image: The Tyra Banks Company

LOS ANGELES – Tyra Banks, creator and founder of ModelLand, announces today the launch of advance ticket sales for the story-driven attraction that brings together fashion and beauty, photoshoots and runways, shopping and theater, all in one interactive experience.

Located at Santa Monica Place in Santa Monica, California, the 21,000 square foot, multi-level attraction is a place to live the ultimate modeling fantasy. Infused with breakthrough empowerment and ideologies of self-love, ModelLand combines the glamour of America’s Next Top Model, the whimsy of Willy Wonka, and the magic of Disneyland, to make both fashion and beauty a fun, theatrical, and empowering experience for all — redefining the meaning of “model.”

“I believe all shapes AND all sizes AND all ages AND all shades deserve to feel beautiful, powerful, and be the fantasy versions of themselves. ModelLand is not just an attraction. It’s a place full of stories that challenge what ‘attractive’ means,” said Banks.

Banks continued, “When you step into ModelLand, you enter a fantastical world where we celebrate your uniqueness while we help you master your angles and up your photo game. You are ModelLand’s star. Our cameras are waiting for you.”

ModelLand educates and entertains in unexpected ways, says a press release from the Tyra Banks Company, adding that no two visits are ever the same. Groups of friends who come to the attraction together will each have their own individual experiences, including opportunities for immersive shopping throughout the ModelLand journey. The attraction is designed to transform, with ever-changing shows and themes.

Here’s some of what to expect at ModelLand:


Each visitor will receive their own personalized digital look book, customized with photos of them taken by ModelLand’s professional cameras. #NotSelfies

Every photo op, every camera angle, and every lighting set-up has been produced by Banks and her preeminent photography team, which includes world-class technologists. ModelLand photos include customized lighting, some of which changes to complement each guest’s individual skin tone and features.


Visitors can also expect interactive storytelling and surprise performances to further enhance their one-of-a-kind experience. ModelLand’s talented cast of performers have worked with artists such as Kanye West, Beyoncé and Justin Bieber.

The ModelLand journey is deepened with an original musical score that takes guests on an emotional journey featuring the original song T.O.O.K.I.E & B.R.A.V.O., the singing and co-songwriting debut of today’s hottest male model, Alton Mason.


Every person entering ModelLand’s doors is automatically in the running to be discovered by the ModelLand Discovery Society, which constantly scans the attraction for beauties of all shapes, sizes, ages, and shades. At ModelLand, every hallway is a runway, even when participants think no one is watching.

Each week during the month of May at ModelLand, unique beauties from the categories Moms, Dads, Teens 16+, and Age Aint Nothing But A Number will be chosen by Tyra to star in a professional next-level cosmetics campaign. For many, this might be viewed as an opportunity of a lifetime.


ModelLand will produce a bevy of distinctive events. Additionally, ModelLand can be reserved for private parties, corporate events, or other special occasions. Only steps away from the world-famous Santa Monica Pier, ModelLand is located at Macerich’s Santa Monica Place, the open-air shopping, dining and entertainment destination in Santa Monica, California.

For additional information, visit www.model-land.com.

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