“As a pioneer in offering devoted brand fans a place to immerse themselves in a complete brand experience, Hershey’s Chocolate World has been a popular destination since we opened the doors of our flagship location in 1973,” said Amy Hahn, vice president and general manager of The Global Hershey Experience. “We keep modernizing these amazing branded experiences to give consumers unique new ways to engage with our brands and keep coming to Hershey’s Chocolate World in record numbers.”
Summer is the peak season for Hershey’s Chocolate World Attraction, and this summer set an attendance record and ensured the popular destination will record its best full-year attendance in its 40-year history. Summer attendance was eight percent above last summer, the previous season record.
Summer 2013 also featured some record-breaking statistics for the original location in Hershey, Pa.:
More than one million pounds of chocolate sold
200,000 visitors were immersed in a Hershey’s Kisses digital experience that pulled consumers inside the imaginary factory of the Hershey’s Kisses TV commercial.
175,000 visitors created customized chocolate bars at Hershey’s Create Your Own Candy Bar attraction, a 12 percent increase over the prior year.
75,000 guests learned the art of tasting chocolate through the Chocolate Tasting Adventure.
More than 200,000 guests helped solve a mystery inside the Hershey’s Chocolate Factory with live animated Hershey™, Reese™ and Kiss™ characters at the “Hershey’s Great Chocolate Factory Mystery 4D Show” launched in May in time for the 40th anniversary.
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey’s®, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey’s Chocolate World®. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey’s products are sold in about 60 countries worldwide.
To learn more, log on to http://www.HersheyExperience.com..
# # #