Immersive Salvador Dali art experience planned for Colorado site

A scene from the immersive Dali Alive art experience, which will debut in Aurora, Colo., in October. Image credit: Dali Alive © 2022 by the Salvador Dali Museum, Inc. St. Petersburg, FL and Grande Experiences. Worldwide rights ©Salvador Dali, Fundacio Gala-Salvador Dali.

AURORA, Colo. – Grande Experiences, a company that specializes in multi-sensory art and culture experiences, in cooperation with the Dali Museum in St. Petersburg, Florida, announces the world premiere of Dali Alive. The new permanent digital art gallery for the show is the Lume Colorado, located at Stanley Marketplace in Aurora. The Dali Alive experience will open to the public on Friday, October 21.

From the creators and producers of Van Gogh Alive – the most visited multi-sensory art experience in the world – Dali Alive will further redefine the way U.S. audiences connect with art and culture, engaging and inspiring guests to explore the life, art and triumphant accomplishments of Salvador Dali. A powerful and vibrant symphony of light, color, captivating imagery, stirring soundscapes and evocative aromas take you out of your world and immerse you inside the surreal visions synonymous with the renowned artist.

Another scene from the immersive Dali Alive art experience, which will debut in Aurora, Colo., in October. Image credit: Dali Alive © 2022 by the Salvador Dali Museum, Inc. St. Petersburg, FL and Grande Experiences. Worldwide rights ©Salvador Dali, Fundacio Gala-Salvador Dali.

Showcasing both Dali’s challenges and triumphs, the breathtaking production dynamically animates the works of the incomparable artist, providing visitors with the sensation of stepping into the life of Salvador Dali himself and feeling the redemptive power of his imagination. Displayed across 13,000 square feet, including a full coverage multi-sensory projection gallery featuring spatial audio technology, Dali Alive explores how the artist continually reinvented himself – his place, his person, his family and his very human transience – to overcome obstacles. His personal and artistic moments of reinvention are shared through chronological segments highlighting his early, formative years in Spain, his introduction to Surrealist circles, his influential time in America and the enduring cultural impact still recognized globally today.

“We could not be more excited to collaborate with the esteemed Dali Museum to create Dali Alive and bring the world premiere to the people of Colorado,” said Bruce Peterson, Executive Chairman and Founder of Grande Experiences. “Visitors will enjoy the unique opportunity to dive deep into the imaginative world of Salvador Dali and immerse themselves in his beautiful, iconic and captivating art as we bring it to life. In my opinion, if Salvador Dali were alive today, he would be creating art in this exciting new digital medium.”

Yet another scene from the immersive Dali Alive art experience, which will debut in Aurora, Colo., in October. Image credit: Dali Alive © 2022 by the Salvador Dali Museum, Inc. St. Petersburg, FL and Grande Experiences. Worldwide rights ©Salvador Dali, Fundacio Gala-Salvador Dali.

The Dali Museum in St. Petersburg, Florida, which holds an unparalleled collection of Salvador Dali works, collaborated closely with Grande Experiences to develop Dali Alive. “The Dali’s mission is to preserve and share Salvador Dali’s celebrated artistic legacy,” said Dali Museum Executive Director Dr. Hank Hine. “Our partnership with Grande Experiences allows us to amplify his transformative story to a wider audience – beyond those that visit the Dali in St. Petersburg – providing an opportunity to appreciate the legendary artist and his wide-ranging impact through this remarkable and theatrical digital display.”

The Lume Colorado is Grande Experiences’ fourth permanent digital art gallery worldwide. “Van Gogh Alive at Stanley Marketplace was incredibly popular among Colorado residents and visitors alike last summer. We are honored to be the permanent location for the Lume Colorado,” said Mark Shaker, co-founder and co-owner of Stanley Marketplace. “Given the impact Van Gogh Alive had here, I’m confident the response to this world premiere event will be even more enthusiastic.”

Ticket prices for Dali Alive at the Lume Colorado start at $39.00 for adults, with discounts for children and seniors. For more information and to purchase tickets, please visit thelume.com.