The switch will happen on May 24, following public opinion polls that showed “a disconnect between the quality of services we’re providing and the image,” says executive director Burt Logan.
The Columbus Dispatch reports that Logan – who was brought in five years ago to take charge of the financially struggling nonprofit organization – and the board of directors are taking on the task of changing the society’s admittedly stodgy image.
The society said in a statement that research showed it “is seen as exclusive and not having an image across the state that people find welcoming.”
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