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The Ohio Historical Society's Ohio Village with the Ohio History Center in the background. The site is located at 800 E. 17th Ave. in Columbus, Ohio. Image courtesy of the Ohio Historical Society.

Ohio Historical Society will update its ‘antiquated’ name

Tom Hoepf
Tom Hoepf

The Ohio Historical Society's Ohio Village with the Ohio History Center in the background. The site is located at 800 E. 17th Ave. in Columbus, Ohio. Image courtesy of the Ohio Historical Society.
The Ohio Historical Society’s Ohio Village with the Ohio History Center in the background. The site is located at 800 E. 17th Ave. in Columbus, Ohio. Image courtesy of the Ohio Historical Society.
COLUMBUS, Ohio (AP) – The 129-year-old Ohio Historical Society is being rebranded as the Ohio History Connection, after many state residents said they saw the organization as “inaccessible and antiquated.”

The switch will happen on May 24, following public opinion polls that showed “a disconnect between the quality of services we’re providing and the image,” says executive director Burt Logan.

The Columbus Dispatch reports that Logan – who was brought in five years ago to take charge of the financially struggling nonprofit organization – and the board of directors are taking on the task of changing the society’s admittedly stodgy image.

The society said in a statement that research showed it “is seen as exclusive and not having an image across the state that people find welcoming.”

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AP-WF-04-21-14 1037GMT

ADDITIONAL IMAGE OF NOTE

The Ohio Historical Society's Ohio Village with the Ohio History Center in the background. The site is located at 800 E. 17th Ave. in Columbus, Ohio. Image courtesy of the Ohio Historical Society.
The Ohio Historical Society’s Ohio Village with the Ohio History Center in the background. The site is located at 800 E. 17th Ave. in Columbus, Ohio. Image courtesy of the Ohio Historical Society.