Uniqlo clothier to sponsor MoMA events amid US push

A Uniqlo store in Ginza, Tokyo. Image by SK2. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

A Uniqlo store in Ginza, Tokyo. Image by SK2. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

TOKYO (AFP) – Japan’s cheap chic clothing chain Uniqlo said Thursday it has signed a multiyear sponsorship deal with the Museum of Modern Art in New York amid an aggressive international expansion push.

Under the agreement the firm will sponsor a free admission program from 4 p.m. to 8 p.m every Friday from May 3.

The deal comes as the brand, operated by Fast Retailing, is aiming for a greater share of foreign markets after having enjoyed spectacular success at home.

Uniqlo already has a flagship store on the same New York street as MoMA, as well as operations in 13 nations and territories outside Japan, mostly in Asia.

“It is an honor for us to be neighbors with MoMA on 53rd Street, such a prestigious and central location,” Tadashi Yanai, chairman and president of Fast Retailing, said in a statement.

“I hope that together we can grow and deepen our relationships with the general public,” he said.

Uniqlo most recently enjoyed spectacular marketing success with Australian golfer Adam Scott, for whom Uniqlo became a major sponsor this month.

The golfer was wearing the brand’s logo when he clinched a spectacular triumph in the Masters last weekend.

Uniqlo had asked the golfer to wear a white polo shirt on the final day of the tournament.

Including the 1,990 yen ($20) shirt, Scott wore clothing with prices totaling 7,960 yen ($81) on that day, all from Uniqlo.


ADDITIONAL IMAGES OF NOTE


A Uniqlo store in Ginza, Tokyo. Image by SK2. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

A Uniqlo store in Ginza, Tokyo. Image by SK2. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Adam Scott, winner of the 2013 Masters Golf Tournament, wearing a Uniqlo shirt. Image courtesy Uniqlo.

Adam Scott, winner of the 2013 Masters Golf Tournament, wearing a Uniqlo shirt. Image courtesy Uniqlo.