Polaroid Eyewear to celebrate 75 years with fete at MoMA

Polaroid Plus Collection, sunglasses model PLP 0107, color EZ5 grey, acetate. (PRNewsFoto/Polaroid Eyewear)

Polaroid Plus Collection, sunglasses model PLP 0107, color EZ5 grey, acetate. (PRNewsFoto/Polaroid Eyewear)

NEW YORK (PRNewswire) – Polaroid Eyewear will be celebrating its 75th anniversary on Tuesday, Dec. 11 from 7-10 p.m. at The Museum of Modern Art (MoMA) after having postponed the original date of Oct. 30 due to Hurricane Sandy.

While guests discover, explore and interact with the brand’s technology, heritage and innovation as well as learning how Polaroid Eyewear is moving forward into the future, they will be entertained by the music of the New York based DJ trio “The Misshapes.”

Guests will be invited to experience polarization through a striking glare installation which will demonstrate the unique and perfect vision of the Polaroid polarized lens, and will also have the opportunity to preview, touch and try the new Polaroid Plus sunglasses collection.

MoMA’s collection of Architecture and Design includes an original pair of 1946 Polaroid sunglasses: a unique piece manufactured by the American Optical Corp. and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home Fallingwater designed by Frank Lloyd Wright. This pair of Polaroid sunglasses is among the objects in MoMA’s collection that were selected by the contemporary artist Trisha Donnelly for her installation titled Artist’s Choice, on view at MoMA until April 8, 2013.

About Polaroid Plus Sunglasses:

In the year of its 75th anniversary, Polaroid Eyewear is introducing the new Polaroid Plus sunglasses collection, which combines the latest in polarization technology with a new style designed for a minimalist urban look.

The Polaroid Plus collection is produced by Safilo Group and will be on sale worldwide starting from spring 2013. The collection is available in 10 styles, each featuring the new polarized technology.

Visit the Museum of Modern Art online at www.moma.org.

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ADDITIONAL IMAGE OF NOTE


Polaroid Plus Collection, sunglasses model PLP 0107, color EZ5 grey, acetate. (PRNewsFoto/Polaroid Eyewear)

Polaroid Plus Collection, sunglasses model PLP 0107, color EZ5 grey, acetate. (PRNewsFoto/Polaroid Eyewear)