Salon Privé and Silverstone planning Sept. 4 debut auction in London

Salon Privé, the UK's most prestigious automotive event. Image courtesy of Salon Privé.

Salon Privé, the UK’s most prestigious automotive event. Image courtesy of Salon Privé.

LONDON – A new and exciting joint venture between Salon Privé – the UK’s leading automotive event for luxury brands – and Silverstone Auctions has been announced worldwide. The two firms will collaborate to produce an inaugural classic car sale on Thursday, September 4th. The blue-chip event will take place in the Garden Room Marquee adjacent to Salon Privé’s main venue and is expected to attract significant interest not only from UK-based collectors and buyers, but also those visiting from overseas for the world-renowned Chubb Insurance Concours d’Elégance.

Salon Privé is now accepting quality consignments for the premiere auction.

With some of the rarest and most valuable motorcars and bikes on display within the stunning grounds of West London’s historic Syon Park, Salon Privé attracts some of the most discriminating and active collectors, owners, buyers and enthusiasts from around the world.

Conducting an auction alongside a prominent automotive event is a tried-and-tested formula for success, as many of the guests and entrants attending the event are equally interested in either buying or selling at the auctions.

Last year, more than 5,100 high-net-worth guests attended Salon Privé, a number that increases year on year. In 2014, the auction becomes an integral part of the event, with all Salon Privé guests given complimentary access. The Salon Privé sale is set to be the most heavily attended high-net-worth sale in the UK.

The goal of the new venture is to provide owners of high-value motor cars, and those who buy them, with a fresh, new alternative to the current list of UK auctions.

Salon Privé enjoys international prominence within the rarefied classic car world, and as the host event, the new sale is sure to attract the attention of the world’s wealthiest owners and buyers, many of whom have become Salon Privé regulars over the years.

With an international PR & marketing campaign already in place for the event and a new website soon to go live, the sale offers a highly sophisticated multi-tier platform from which to promote and market quality motor cars, not only to the UK but also international markets.

Those wishing to consign a quality motor car can contact Salon Privé by calling 011 44 1926 691 141 for an informal discussion about this exciting new opportunity.

As an added incentive, the cost of £500 to consign a motor car to the sale will include two full-hospitality one-day tickets to Salon Privé.

Schedule of events and entry:

Venue:

Garden Room Marquee, Syon Park

Preview:

Wednesday, Sept. 3, 2014 • 10 a.m. to 7 p.m.

Thursday, Sept. 4, 2014 • 11 a.m. to 6 p.m.

Sale:

Thursday Sept. 4, 2014 • 6 p.m. onwards

Entry:

Salon Privé guests enjoy complimentary access to both preview days and the sale. Catalogues will be offered to Salon Privé guests at £25 instead of the usual £50.

Visit Salon Privé online at www.salonprivelondon.com.

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ADDITIONAL IMAGES OF NOTE


Salon Privé, the UK's most prestigious automotive event. Image courtesy of Salon Privé.

Salon Privé, the UK’s most prestigious automotive event. Image courtesy of Salon Privé.

Consignments of high-value classic cars are currently being accepted for the Sept. 4 auction being jointly produced by Salon Privé and Silverstone Auctions. Image courtesy of Salon Privé.

Consignments of high-value classic cars are currently being accepted for the Sept. 4 auction being jointly produced by Salon Privé and Silverstone Auctions. Image courtesy of Salon Privé.