NEW YORK (LAPRS) – LiveAuctioneers.com, the Manhattan-based technology company that provides Internet live-bidding services to more than 1,100 auction houses worldwide, has released third-quarter statistics confirming a dramatic increase in site traffic, unique visitors and webpage views.
During the third quarter of 2011, there were more than 4.2 million “absolute unique” visitors to LiveAuctioneers.com. This figure reflects a 36.2% increase over the comparable quarter of 2010 and is enhanced by a further statistic: the average time spent on the site is now an incredible 4½ minutes per unique visitor.
Last quarter there was also a sizable jump in the number of overall visits to the LiveAuctioneers site, soaring from 4.8 million in Q3 2010 to more than 7 million in this year’s comparable quarter – an increase of 48.4%.
“During the third quarter, we recorded more than 55 million catalog page views on the site, as compared to 37.2 million in the corresponding quarter of 2010 – a rise of more than 48 percent,” said Julian R. Ellison, CEO of LiveAuctioneers LLC.
Ellison added that the flow of traffic redirected to LiveAuctioneers from search engines spiked 54.55% over the comparable quarter of last year. “During the months of July, August and September – which are traditionally thought of as being slow months in the antiques and fine art sector – there were 4.1 million search-engine referrals to LiveAuctioneers. If there was a quiet period this summer, we didn’t see it.” Also, during Q3 of 2011, LiveAuctioneers.com attracted an average of 2,948 new-bidder signups per week.
“The upward momentum has been just as strong within our corporate infrastructure,” Ellison said. “Over the last quarter our digital arts publication Auction Central News (www.auctioncentralnews.com) added columnists and features to its roster and continued to build on its reputation as a powerful platform for auction house exposure worldwide. Auctioneers tell us that as soon as a preview appears on ACN, their online catalogs start receiving hits and bids.”
Also in Q3, LiveAuctioneers PR Services (LAPRS), a boutique in-house agency that creates and manages publicity campaigns, added staff to accommodate the increasing demand from auction-house clients. The agency also incorporates LiveAuctioneers Design Services, or LADS, which produces custom-designed ads, newsletters, e-mail blasts and other marketing products, primarily for auction houses.
Online: www.LiveAuctioneers.com
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