CINCINNATI – Twenty-first century design and the latest in technological innovation forge a seamless partnership in Treadway Toomey Galleries’ recently launched custom iPhone app, developed by LiveAuctioneers App Technologies
Treadway Toomey’s downloadable app, which is compatible with all iPhone and iPod Touch equipment, is branded with the company’s logo on its homepage. Its functionality allows the user to interact exclusively with a variety of Treadway Toomey services. Sharing auction lots with others via e-mail and placing absentee bids at any time on any lot in the company’s currently active catalog are among the many innovative features.
Janet Rogers, manager of Treadway Toomey Galleries in Cincinnati, believes the new product is the way of the future. “Those who have downloaded it really like it. It’s very new, but as time passes, more and more people will become aware of it. We think it’s going to be a great tool for our clients, and our successive clients.”
Rogers also thinks the app is a valuable medium for attracting new consignors. “People can search through our current auction to see what we sell, and by searching our past catalogs and prices realized – which are such good reference sources – they can see what things have sold for in our auctions.”
In presciently adopting the new, customizable technology offered through LiveAuctioneers, Treadway Toomey has positioned itself as a frontrunner in the predicted global explosion in mobile telephone use. And they’re not alone in betting on mobile phones as the marketing, advertising and communication tool of the future.
In the 2008 annual Google Founders’ Letter, the company’s co-founder and president of technology, Sergey Brin, wrote: “…billions of people now have access to the Internet via computers and mobile phones. Like many other Web companies, the vast majority of our services are available worldwide and free to users because they are supported by ads…”
This concept was expanded upon last March, when Google CEO Eric Schmidt went on record as saying he views mobile as “the next big opportunity.” At a Morgan Stanley Technology Conference held in San Francisco, Schmidt said he believes that within a few years mobile search revenues will overtake those generated through PCs. “The fact of the matter is that mobile devices are going to be the majority of the way that people get information,” Schmidt said.
LiveAuctioneers’ CEO Julian R. Ellison remarked, “There can be little doubt that mobile phones will continue to evolve and become the single most important worldwide form of communication. Who ever would have thought a telephone could evolve into a multifunctional hand-held computer? Now downloadable apps are being developed for every imaginable business, industry and leisure pursuit at a runaway pace, and it’s just the beginning. LiveAuctioneers is very proud that our App Technologies division developed the first-ever downloadable app, for both iPhone and Blackberry devices, that enables the user to bid absentee in our auction house clients’ sales. It’s also very pleasing that an auction company as highly regarded as Treadway Toomey has chosen to embrace this exciting new technology.”
To download Treadway Toomey’s iPhone app, visit www.treadwaygallery.com. To reach the gallery by phone, call 513-321-6742.
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