NEW YORK – The Whitney Museum of American Art is pleased to announce the appointment of Lindsay Pollock as Chief Communications and Content Officer. She joins the museum on May 7.
Pollock comes to the Whitney from Art in America where she was editor-in-chief from 2011 to 2017. While there, she succeeded in re-positioning and re-energizing one of the oldest and most venerable contemporary art magazines.
Adam D. Weinberg, the Whitney’s Alice Pratt Brown Director, said, “Lindsay has long standing relationships and expertise in the art world as well as a deep appreciation for the Whitney’s mission and ethos. She will bring a creative spirit and fresh perspective to the areas she’ll be overseeing, including communications, digital media, and graphic design. We are thrilled that Lindsay will be joining the museum.”
“The Whitney is one of the most dynamic and vibrant art institutions in the U.S., which happens to have been founded by a visionary woman, and whose nearly century-old mission is rooted in the desire to support and engage with American art,” said Pollock. “I am sincerely honored to be part of the talented team helping to shape the Whitney’s next chapter.”
As editor-in-chief at Art in America, Pollock led strategic development and execution for the editorial aspects of the publication, in both print and on the web; worked with the publisher to develop new audiences and invigorate existing ones; and, endeavored to increase revenues at a difficult time for the industry. She recruited new editorial staff, developed, trained, and mentored editorial and production staff; and promoted the magazine’s visibility though speaking engagements, events, and partnerships.
Prior to her time at Art in America, Pollock worked for a number of years as a journalist, covering the arts at Bloomberg News, The Art Newspaper, and the New York Sun. Early in her career she worked as marketing director for the Central Park Conservancy and as marketing manager at Sotheby’s. She is the author of The Girl with the Gallery, a biography on pioneering American art dealer Edith Halpert (Public Affairs, 2006). Pollock earned her B.A. in Art History from Barnard College and a M.S. from the Columbia University Graduate School of Journalism.
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