LOS ANGELES – In its first six months as Los Angeles’ newest contemporary art museum, The Broad has drawn more than 400,000, well in excess of the museum’s initial projections for its first full year, according to attendance and survey data released today by the museum.

With an inaugural installation featuring a sweeping journey through the Broad collection of postwar and contemporary art, a new building designed by Diller Scofidio + Renfro in collaboration with Gensler, and free admission, The Broad has attracted visitors from a wide span of ages, ethnicities and geographies.

A survey of visitors to The Broad, conducted over the last three months, found that more than 70 percent were under the age of 34; six out of 10 identified their ethnicity as other than Caucasian; about 60 percent live in Los Angeles County; and more than 70 percent characterized their knowledge of contemporary art as beginner or intermediate.

“Our goal since the day we opened has been to make The Broad inclusive, welcoming and accessible to all, and we are delighted that our engaged and diverse audience is responding to the museum as the significant cultural resource and distinctive social space we hoped it would be,” said Joanne Heyler, director of The Broad.

The Broad, which opened on Sept. 20 with an inaugural exhibition of more than 250 works drawn from the 2,000-piece contemporary art holdings of the Broad collection, has free general admission and features more than 50,000 square feet of gallery space on two floors. Artists in the inaugural installation include Andy Warhol, Roy Lichtenstein, Jeff Koons, Kara Walker, Yayoi Kusama, Takashi Murakami, Damien Hirst and Jean-Michel Basquiat. The inaugural installation will be on view through May 1.

Advance ticket reservations can be made online and have consistently been booked within hours of release. March and April tickets were fully reserved by late January, and when an additional 25,000 tickets for March and April were released earlier this month, they were reserved in eight hours. While advance tickets are currently booked through May, same-day tickets are always available at the museum every day except Mondays, when the museum is closed. Wait times in the onsite standby line range from 10 to 45 minutes on weekdays and 60 and 90 minutes on weekends.

The museum’s unique architectural features and striking collection have made The Broad a social media magnet. One in four visitors heard about the museum through someone else’s social media.

Celebrities also have frequented the museum and taken to sharing with their social media followers. Singer Adele recently was inspired by Yayoi Kusama’s Infinity Mirrored Room and filmed a video in the installation for her performance at the BRIT Awards. She also shared her visit with her millions of followers on Twitter and Instagram, in addition to being interviewed by The Broad about her experience.