{"id":784,"date":"2016-04-28T17:04:06","date_gmt":"2016-04-28T21:04:06","guid":{"rendered":"https:\/\/pages.liveauctioneers.com\/?page_id=784"},"modified":"2023-01-12T12:47:25","modified_gmt":"2023-01-12T17:47:25","slug":"a-fool-proof-checklist-for-representing-your-brand-and-items-in-your-next-online-auction","status":"publish","type":"page","link":"https:\/\/www.liveauctioneers.com\/pages\/a-fool-proof-checklist-for-representing-your-brand-and-items-in-your-next-online-auction\/","title":{"rendered":"A Fool-Proof Checklist for Representing Your Brand and Items in Your Next Online Auction"},"content":{"rendered":"<div id='av_section_1' class='avia-section main_color avia-section-no-padding avia-no-shadow avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first    container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-784'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-no-styling    avia-builder-el-2  el_before_av_heading  avia-builder-el-first   avia-align-left '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.liveauctioneers.com\/' class='avia_image'   target=\"_blank\" ><img class='avia_image ' src='https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2020\/04\/la_logo_600-300x43.png' alt='' title=''  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n<div style='padding-bottom:20px; font-size:24px;' class='av-special-heading av-special-heading-h6 meta-heading blockquote modern-quote  avia-builder-el-3  el_after_av_image  avia-builder-el-last   av-inherit-size '><h6 class='av-special-heading-tag '  itemprop=\"headline\"  ><a href=\"http:\/\/liveauctioneers.com\/pages\/lasso\">LiveAuctioneers Seller Success Optimization (LASSO Program)<\/a><\/h6><div class ='av-subheading av-subheading_below  ' style='font-size:14px;'><p>Best practices and tips for growing your sales online<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1><b>A fool-proof checklist for representing your brand and items in your next online auction<\/b><\/h1>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1007\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-28-at-7.08.55-PM.png\" alt=\"Fool-proof checklist for representing your brand and items in your next online auction\" width=\"958\" height=\"632\" \/><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Millions of bidders regularly visit LiveAuctioneers in search of their next treasure. Follow these 6 simple tips to gain bidders\u2019 trust and make your lots stand out:<\/p>\n<\/div><\/section><br \/>\n<div class='avia-icon-list-container   avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia-icon-list-left av-iconlist-big avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:30px; '>Be Descriptive<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><p><span style=\"font-weight: 400;\">Thorough descriptions instill bidding confidence and help educate bidders on an item\u2019s bid-worthiness. On LiveAuctioneers, items accompanied by informative<\/span> <b>descriptions of 70-90 words see a 51.41% higher hammer price<\/b> <span style=\"font-weight: 400;\">than equivalent items with only 10-20 words. Start with an item title that includes the category, origin, creator, style, and\/or materials of your item and embellish on them further in your description section. Avoid miscellaneous keywords irrelevant to your item to ensure proper categorization. Detailed descriptions manage bidders\u2019 expectations and directly affect customer satisfaction and repeat-purchase rate.<\/span><\/p>\n<h6><strong><span style=\"color: #0098ca;\">Hear it from our bidders:<\/span><\/strong><\/h6>\n<blockquote>\n<p><span style=\"color: #999999;\"><em><span style=\"font-weight: 400;\">\u201c[The auction house] was a pleasure to deal with both before and after the sale, the descriptions and photos were very clear which convinced me to buy the item&#8211;and, when I received it, it was was exactly as described\u2026 I look forward to additional auction purchases in the future.\u201d<\/span><\/em><\/span><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-817\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/image.png\" alt=\"Detailed descriptions improve customer satisfaction\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2016\/04\/image.png 600w, https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2016\/04\/image-300x186.png 300w, https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2016\/04\/image-450x278.png 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:30px; '>Structure Descriptions in an Easy-to-Read Format<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><p>A clear description format makes complex information easily digestible and conveys a sense of legitimacy. Over the long term, consistent formatting breeds familiarity, and familiarity breeds liking and trust. And it shows. Auction houses ranking in the top 20% by sales revenue are <strong>3 times more likely to have <\/strong><strong>structured<\/strong><strong> information<\/strong> than those in the lowest 20%.\u00a0Check out how our highest ranking sellers are formatting their descriptions:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-808\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/4-e1461178416529.png\" alt=\"Structure descriptions in an easy-to-read format\" width=\"600\" height=\"450\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue824' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:30px; '>Present Authentic Documentation<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><section class=\"av_textblock_section\">\n<div class=\"avia_textblock \">\n<p>Include genuine certificates and authenticity reports \u2014 professional buyers, antique experts and collectors on LiveAuctioneers are well familiar with reputable appraisers and authenticators. Presenting false or ambiguous documentation not only loses the trust of valuable, experienced bidders, but also discourages new customers from participating in your future auctions.<\/p>\n<h6><span style=\"color: #0098ca;\">Hear it from our bidders:<\/span><\/h6>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\">\n<div class=\"avia_textblock \">\n<blockquote>\n<p><span style=\"color: #999999;\"><em>\u201cThe appraisal information provided about my purchase was highly inflated and did not represent the true quality and value. While I will use LiveAuctioneers again, I will never buy from [this auction house] again.\u201d<\/em><\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-809\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/6-e1461178652673.png\" alt=\"Present authentic documentation\" width=\"600\" height=\"450\" \/><\/p>\n<\/div>\n<\/section>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:30px; '>The More Photos, the Better<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><section class=\"av_textblock_section\">\n<div class=\"avia_textblock \">\n<p>The more quality images you can provide, the more confidence bidders will have in bidding with you. To stay ahead of the game, take a look below at the average number of photos listed by item category \u2013 listing just one or two more images for your items will immediately set your inventory apart:<\/p>\n<h6><span style=\"color: #0098ca;\">Hear it from our bidders:<\/span><\/h6>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\">\n<div class=\"avia_textblock \">\n<blockquote>\n<p><span style=\"color: #999999;\"><em><span style=\"font-weight: 400;\">&#8220;More pictures of the items would be helpful in evaluating which lots to bid on. When there are only 1 or 2 images, I think the auction house is trying to hide something.&#8221;<\/span><\/em><\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-794\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/Seller-Series_Article-1_1.13.png\" alt=\"The more photos, the better\" width=\"581\" height=\"359\" srcset=\"https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2016\/04\/Seller-Series_Article-1_1.13.png 581w, https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2016\/04\/Seller-Series_Article-1_1.13-300x185.png 300w, https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2016\/04\/Seller-Series_Article-1_1.13-450x278.png 450w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<\/div>\n<\/section>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:30px; '>Showcase Your Item From Various Angles<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><p>Set bidders\u2019 expectations by including photos taken from multiple angles \u2013 front, back, sides, top and bottom \u2013 and use close-up shots to highlight fine details like texture, patina, and craftsmanship. Close-up shots of any imperfections or areas that are worn or damaged will also help <strong>bidders bid with confidence.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-807\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/3-e1461178686829.png\" alt=\"Showcase your item from different angles\" width=\"600\" height=\"450\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80f' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:30px; '>Include clear and crisp pictures<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><p>Bidders respond best to photos that are in focus (avoid blurry images) and shot in well-lit environments (natural lighting is best) against white backgrounds. <span style=\"font-weight: 400;\">Square image proportions help your photos shine across web, mobile and email platforms. <\/span>High quality photos reflect <strong>professionalism and trustworthiness,<\/strong> and encourage\u00a0bidders to feel confident in bidding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-806\" src=\"\/pages\/wp-content\/uploads\/2016\/04\/1-e1461178697647.png\" alt=\"Include clear and crisp pictures\" width=\"600\" height=\"450\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2><\/h2>\n<p>At LiveAuctioneers, <strong>it all starts with trust<\/strong>. Be honest with your bidders, and they will reward you with repeat purchases and higher hammer prices.<\/p>\n<\/div><\/section><br \/>\n\t<div  class='av_promobox  avia-button-no  avia-builder-el-9  el_after_av_textblock  el_before_av_iconlist '>\t\t<div class='avia-promocontent'><p>\nTo obtain a handy checklist for listing items in your next online auction, <a href=\"\/pages\/wp-content\/uploads\/2016\/04\/A_Fool-Proof_Checklist_for_Item_Listing.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\n<\/div>\t<\/div><br \/>\n<div class='avia-icon-list-container   avia-builder-el-10  el_after_av_promobox  el_before_av_textblock '><ul class='avia-icon-list avia-icon-list-left av-iconlist-small avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  style='font-size:20px; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8c9' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small av_inherit_color '  itemprop=\"headline\"   style='color:#3f3f3f; font-size:20px; '>Want more tips for your next online auction? <\/div><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\"   style='color:#3f3f3f; '><p>Check out these articles from our LASSO program:<br \/>\n<span style=\"color: #0098ca;\"><a style=\"color: #0098ca;\" href=\"https:\/\/liveauctioneers.com\/pages\/5-keys-to-unlocking-customer-satisfaction-and-growing-your-auction-sales\/\" target=\"_blank\" rel=\"noopener\">5 Keys to Unlocking Customer Satisfaction and Growing Your Auction Sales<\/a><\/span><br \/>\n<span style=\"color: #0098ca;\"><a style=\"color: #0098ca;\" href=\"https:\/\/liveauctioneers.com\/pages\/4-revenue-generating-shipping-strategies-for-your-auction-success\/\" target=\"_blank\" rel=\"noopener\">4 Revenue-Generating Shipping Strategies for Your Auction Success<\/a><br \/>\n<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><b>LiveAuctioneers<\/b><span style=\"font-weight: 400;\"> is the leading live-bidding platform connecting millions of passionate collectors, dealers and buyers to exceptional treasures auctioned from around the globe. To become a LiveAuctioneers partner, contact us at <a href=\"mailto:support@liveauctioneers.com\" target=\"_blank\" rel=\"noopener\">support@liveauctioneers.com<\/a><\/span><\/p>\n<\/div><\/section><br \/>\n<div class='avia-table main_color avia-pricing-table-container  avia_pricing_default  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-table-1  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><div class='pricing-table-wrap'><ul class='pricing-table '><li class=''><div class='first-table-item'><\/p>\n<h3>3,600+<\/h3>\n<p>AUCTION HOUSES<\/div><span class='pricing-extra'><\/span><\/li><li class=' empty-table-cell'>{{content-1}}<\/li><li class=''><\/p>\n<h3>$25,387,000,000+<\/h3>\n<p>IN BIDS PLACED<\/li><\/ul><\/div><div class='pricing-table-wrap'><ul class='pricing-table '><li class=''><div class='first-table-item'><\/p>\n<h3>25,000,000+<\/h3>\n<p>ITEMS AUCTIONED<\/div><span class='pricing-extra'><\/span><\/li><li class=' empty-table-cell'>{{content-1}}<\/li><li class=''><\/p>\n<h3>200,000+<\/h3>\n<p>ITEMS FOR SALE NOW<\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><div style='height:20px' class='hr hr-invisible   avia-builder-el-14  avia-builder-el-no-sibling '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-15  el_after_av_section  el_before_av_section    container_wrap fullsize' style='background-color: #f7f7f7;  '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-784'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-    avia-builder-el-18  el_before_av_promobox  avia-builder-el-first  avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img loading=\"lazy\" class='avia_image' src='https:\/\/www.liveauctioneers.com\/pages\/wp-content\/uploads\/2015\/12\/liveauctioneers-advertising-email.png' alt='' title='liveauctioneers-advertising-email' height=\"400\" width=\"634\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\t<div style='background:#f7f7f7;color:#444444;border-color:#f7f7f7;' class='av_promobox  avia-button-yes  avia-builder-el-19  el_after_av_image  avia-builder-el-last  '>\t\t<div class='avia-promocontent'><\/p>\n<h3>Planning your next auction?<\/h3>\n<p>Grow online auction sales with LiveAuctioneers.<\/p>\n<\/div><div class='avia-button-wrap avia-button-right '><a href='https:\/\/www.liveauctioneers.com\/pages\/sell\/'  class='avia-button   avia-icon_select-no avia-color-theme-color avia-size-large avia-position-right '  target=\"_blank\"   ><span class='avia_iconbox_title' >SELL ON LIVEAUCTIONEERS<\/span><\/a><\/div>\t<\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='rc_footer' class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-21  el_after_av_section  avia-builder-el-last    container_wrap fullsize' style='background-color: #fbf6f4;  '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-784'><div class='entry-content-wrapper clearfix'>\n<div class='avia-builder-widget-area clearfix  avia-builder-el-22  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div id=\"rc_footer\" class=\"avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-101  el_after_av_section  avia-builder-el-last    container_wrap fullsize\" style=\"background-color: #fbf6f4; \"><div class=\"container\"><div class=\"template-page content  av-content-full alpha units\"><div class=\"post-entry post-entry-type-page post-entry-5931\"><div class=\"entry-content-wrapper clearfix\">\n<div class=\"avia-builder-widget-area clearfix  avia-builder-el-102  avia-builder-el-no-sibling \"><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-109  el_after_av_section  el_before_av_section    av-mini-hide container_wrap fullsize\" style=\"background-color: #fbf6f4; \">\n\t<div class=\"row\">\n\t\t<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-110  el_before_av_one_fourth  avia-builder-el-first  \" style=\"border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\">\n<div class=\"avia_textblock  \" itemprop=\"text\"><p style=\"text-align: left;\"><strong><span style=\"font-size: 12pt; color: #65605b;\">Selling on LiveAuctioneers<\/span> <\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/about\" target=\"_blank\" rel=\"noopener\">About LiveAuctioneers<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/features\" target=\"_blank\" rel=\"noopener\">Why Sell<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/seller-testimonials\" target=\"_blank\" rel=\"noopener\">Seller Testimonials<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/sell\/\" target=\"_blank\" rel=\"noopener\">Become a Seller<\/a><\/span><\/p>\n\t\t<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/master-rate-card\/\" target=\"_blank\" rel=\"noopener\">Master Rate Card<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/classic.liveauctioneers.com\/user\/login.html?url=\/auctioneers\/\" target=\"_blank\" rel=\"noopener\">Auctioneer Sign In<\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-110  el_after_av_one_fourth  el_before_av_one_fourth  \" style=\"border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\">\n<div class=\"avia_textblock  \" itemprop=\"text\"><p style=\"text-align: left;\"><strong><span style=\"font-size: 12pt; color: #65605b;\">Seller Tools &amp; Resources<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/resource-center\/\" target=\"_blank\" rel=\"noopener\">Resource Center<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/live-payments\/\" target=\"_blank\" rel=\"noopener\">Live.Payments<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/live-shipping\/\" target=\"_blank\" rel=\"noopener\">Live.Shipping<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/auction-results\" target=\"_blank\" rel=\"noopener\">Auction Price Results<\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-114  el_after_av_one_fourth  el_before_av_one_fourth  \" style=\"border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock  \" itemprop=\"text\">\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 12pt; color: #65605b;\">Marketing &amp; Advertising<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/advertise\/\" target=\"_blank\" rel=\"noopener\">Advertising Opportunities<\/a><\/span><\/p>\n\t<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/stair-achieves-impressive-advertising-roi\/\" target=\"_blank\" rel=\"noopener\">Success Story: Stair achieves an advertising ROI of 2,937%<\/a><\/span><\/p>\t\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-116  el_after_av_one_fourth  el_before_av_hr  \" style=\"border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock  \" itemprop=\"text\">\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 12pt; color: #65605b;\">Auction Records &amp; Trends<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/2022-auction-industry-trends\/\" target=\"_blank\" rel=\"noopener\">2022 Auction Trends<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/gallery-auctions-reduced-payment-processing-overheard\/\" target=\"_blank\" rel=\"noopener\">Success Story: Gallery Auctions reduces payment processing overhead by 25%<\/a><\/span><\/p>\n\n<\/div><\/section><\/div>\n<div style=\"height:30px\" class=\"hr hr-invisible   avia-builder-el-118  el_after_av_one_fourth  el_before_av_codeblock  \"><span class=\"hr-inner \"><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section class=\"avia_codeblock_section  avia_code_block_2\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\">\n<div class=\"avia_codeblock \" itemprop=\"text\"> \n<div class=\"container\">\n<p style=\"text-align: center;\"><span class=\"copyright\" style=\"font-size: 8pt; color: #65605b;\">\n\u00a9 2002-2024 LiveAuctioneers. All Rights Reserved\n<span style=\"font-size: 8pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/cookie-policy\">Cookie Policy<\/a><\/span>\n<span style=\"font-size: 8pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/termsandconditions\">Terms &amp; Conditions<\/a>\n<span style=\"font-size: 8pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/privacy\">Privacy Policy<\/a> <\/span><\/span><\/span>\n\n<\/p><\/div> <\/div><\/section>\n\n<\/div><\/div>\n\n<div class=\"avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-102  el_after_av_sidebar  avia-builder-el-last    av-desktop-hide av-medium-hide av-small-hide container_wrap fullsize\" style=\"background-color: #fbf6f4; \">\n<div class=\"row\">\n<div class=\"flex_column av_one_fourth  flex_column_div first  avia-builder-el-123  el_before_av_one_fourth  avia-builder-el-first   \" style=\"padding:0px 0px 0px 30px ; border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock  \" itemprop=\"text\"><p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; color: #65605b;\">Selling on LiveAuctioneers<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/about\" target=\"_blank\" rel=\"noopener\">About LiveAuctioneers<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/features\" target=\"_blank\" rel=\"noopener\">Why Sell<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/seller-testimonials\" target=\"_blank\" rel=\"noopener\">Seller Testimonials<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/sell\/\" target=\"_blank\" rel=\"noopener\">Become a Seller<\/a><\/span><\/p>\n\t<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/master-rate-card\/\" target=\"_blank\" rel=\"noopener\">Master Rate Card<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/classic.liveauctioneers.com\/user\/login.html?url=\/auctioneers\/\" target=\"_blank\" rel=\"noopener\">Auctioneer Sign In<\/a><\/span><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div   avia-builder-el-105  el_after_av_one_fourth  el_before_av_one_fourth   \" style=\"padding:0px 0px 0px 30px ; border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock  \" itemprop=\"text\"><p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; color: #65605b;\">Seller Tools &amp; Resources<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/live-payments\/\" target=\"_blank\" rel=\"noopener\">Live.Payments<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/live-shipping\/\" target=\"_blank\" rel=\"noopener\">Live.Shipping<\/a><\/span><\/p> \n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/auction-results\" target=\"_blank\" rel=\"noopener\">Auction Price Results<\/a><\/span><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div   avia-builder-el-107  el_after_av_one_fourth  el_before_av_one_fourth   \" style=\"padding:0px 0px 0px 30px ; border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock  \" itemprop=\"text\"><p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; color: #65605b;\">Marketing &amp; Advertising<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/advertise\/\" target=\"_blank\" rel=\"noopener\">Advertising Opportunities<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/stair-achieves-impressive-advertising-roi\/\" target=\"_blank\" rel=\"noopener\">Success Story: Stair achieves an advertising ROI of 2,937%<\/a><\/span><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div   avia-builder-el-109  el_after_av_one_fourth  el_before_av_hr   \" style=\"padding:0px 0px 0px 30px ; border-radius:0px; \"><section class=\"av_textblock_section \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock  \" itemprop=\"text\"><p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; color: #65605b;\">Auction Records &amp; Trends<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/2022-auction-industry-trends\/\" target=\"_blank\" rel=\"noopener\">2022 Auction Trends<\/a><\/span><\/p> \n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/pages\/gallery-auctions-reduced-payment-processing-overheard\/\" target=\"_blank\" rel=\"noopener\">Success Story: Gallery Auctions reduces payment processing overhead by 25%<\/a><\/span><\/p>\n\n<\/div><\/section><\/div><div style=\"height:30px\" class=\"hr hr-invisible   avia-builder-el-131  el_after_av_one_fourth  el_before_av_codeblock  \"><span class=\"hr-inner \"><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section class=\"avia_codeblock_section  avia_code_block_3\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_codeblock \" itemprop=\"text\"> <div class=\"container\">\n<p style=\"text-align: center;\"><span class=\"copyright\" style=\"font-size: 8pt; color: #65605b;\">\n\u00a9 2002-2024 LiveAuctioneers. All Rights Reserved\n<span style=\"font-size: 8pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/cookie-policy\">Cookie Policy<\/a><\/span>\n<span style=\"font-size: 8pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/termsandconditions\">Terms &amp; Conditions<\/a>\n<span style=\"font-size: 8pt; color: #65605b;\"><a style=\"color: #65605b;\" href=\"https:\/\/www.liveauctioneers.com\/privacy\">Privacy Policy<\/a> <\/span><\/span><\/span>\n\n<\/p><\/div> <\/div><\/section>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --> <!-- section close by builder template -->\t\t<\/div><!--end builder template--><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1007,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-784","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/pages\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":5,"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/pages\/784\/revisions"}],"predecessor-version":[{"id":26911,"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/pages\/784\/revisions\/26911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/media\/1007"}],"wp:attachment":[{"href":"https:\/\/www.liveauctioneers.com\/pages\/wp-json\/wp\/v2\/media?parent=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}