Lot 0355

PAUL RAND (1914-1996). IBM. 1982. 36x24 inches,

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PAUL SENN - Tote Stunde, 1931: Artist: PAUL SENN Print Title: Tote Stunde, 1931 Medium: Sheet-fed Gravure Printing Date: 1950's Printed in Switzerland Image Size approx: 9 x 8 inches Paul Senn (1901-1953) was a Swiss Photographer.

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Learning Curve Records Fourth Annual Christmas Party Fe: Learning Curve Records Fourth Annual Christmas Party Featuring the Blind Shake and Guests Concert Poster December 15 at Big DÕs In Saint Paul -- Dimensions: H: 24 x 18 inches --- Bidding note: We wil

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PAUL RAND (1914-1996). IBM. 1982. 36x24 inches,

Item Details

Description

PAUL RAND (1914-1996) IBM. 1982.

36x24 inches, 91½x61 cm.

Condition A: slight crease in lower right corner. Paper.

Rand was first employed by IBM in 1956 to redesign the company's logo. He continued consulting for the company for more than 30 years, redesigning their logo at least twice more. In 1981, he came up with the now-famous rebus, which has become one of the most famous and recognizable corporate identity statements of the 20th century. It took a year for the company to actually use the design in promotion, at which point they printed it as a poster with small text at the bottom explaining the significance of each element of the rebus. This is the first printing. Modern Poster 211, Encyclopedie de l'Affiche p. 106, Modern American 100, Resnick 72, Rand / GGG p. 23, MoMA 520.1983.

Buyer's Premium

PAUL RAND (1914-1996). IBM. 1982. 36x24 inches,

Name: PAUL RAND (1914-1996). IBM. 1982. 36x24 inches,
Brand: Paul Rand
SKU: 102521019
Price: 2400 USD
Availability: InStock

Estimate $2,500 - $3,500

See Sold Price

Starting Price $1,800

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Auction Curated By

Nicholas D. LowryDirector, Vintage Posters Department