Heading: (Cookery)
Author:
Title: Promotional recipe booklet of LaChoy Food Products Company
Place Published: Detroit, Michigan
Publisher:LaChoy Food Products Company
Date Published: 1923
Description:

8 pp. 3½x5½". Distributed by Bureau of Foods, Sanitation and Health, Good Housekeeping Magazine. First Edition.

The earliest-known recipe of the book of the Company, which was to become the largest producer of canned and prepackaged Chinese food in the United States. The imaginative variation of recipes in this scarce first printing include LaChoy soup, Creamed LaChoy, Scalloped LaChoy with Potatoes in Casserole, Planked Steak with LaChoy, LaChoy Salad, La Choy Au Gratin, LaChoy Cold Slaw, LaChoy Omelet, and, of course, LaChoy Chow Mein,

Now part of the ConAgra Food conglomerate, La Choy was founded in 1922 by two friends from the University of Michigan, one a Caucasian grocery store owner in Detroit, the other a Korean student, with original plans to sell bean sprouts (LaChoy Sprouts / A Universal Vegetable) which they grew in a bathtub. Both men left the company before it grew into a giant concern that capitalized on a growing American fascination with Asian cuisine, bringing soy sauce, bamboo shoots and chow mein noodles into millions of American homes.

Some internal stains and soil; good overall.