Lot 0519

Murdock’s Liquid Food Advertising Figure 1880s

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Murdock’s Liquid Food Advertising Figure 1880s

Item Details

Description

Title: Murdock’s Liquid Food Advertising Figure 1880s

Provenance/Additional Info: This porcelain advertising statue was for Murdock’s Liquid Food (a concoction of beef, mutton, fruit and who knows what else that was purported to be good for infants and invalids). It dates to the 1880s and includes a large standing cow or steer and 2 reclining sheep. Molded out of porcelain (I am told: it feels like stoneware), it is quite detailed, especially the sheep. The steer/cow is 7 ½” from nose to tail and about 6” to the top of the horns; the oval base is 7 ¾” x 5 ¼”. The piece is marked on the bottom: “Copyright W.H.Goss, Stoke on Trent, September 1881. It is in very fine condition: the printing on the sides remains strong and legibles, and except for the fact that the steer/cow is missing its right ear, there are no other blemishes, cracks, repairs, etc. Murdocks was a Boston-based company that sold this liquid food, among other items, as nourishment for growing children and for pre and post medical procedure nourishment. Their medicine bottles and trade cards are readily available; these counter-top advertising figures are quite rare.

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Location: This item ships from Massachusetts

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