1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot - May 15, 2022 | Schilb Antiquarian Rare Books In Mo
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1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot

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1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot
1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot
Item Details
Description
1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot



A fascinating look at early modern marketing through the lens of childrens literature! The beginning of the early 20th century saw a trend of companies begin marketing to families by combining their advertising with entertainment for children. They created fantasy stories based around their products, produced magazines filled with crafts and tricks, and placed their advertising side-by-side with moral tales to appeal to the parents who read alongside their children. This book lot features advertisements for Bon Ami cleaner, Arcade Toys, a loan office, and 3 episodes of Wanamakers Jollybook magazine published by John Wanamaker, an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing", and the founder of Philadelphias first department store.



Item number: #17820

Price: $499



Main author: WATTS, Dr. Isaac

Title: The Cradle Hymn

Published: Philadelphia: Davis, Porter & Co., [c. 1865]



Main author: Anonymous

Title: Cute Tricks

Published: Cleveland: The Indemnity Savings & Loan Co., 1901



Main author: DAVEY, George W.

Title: The Chick That Never Grew Up

Published: New York: The Bon Ami Company, 1926



Main author: DAVEY, George W.

Title: The Arcadians

Published: Freeport: Arcade Manufacturing Co., 1927



Main author: MARTIN, John

Title: Wanamakers Jollybook For Boys and Girls

Published: New York: John Wanamaker, July 1929



Main author: MARTIN, John

Title: Wanamakers Jollybook For Boys and Girls

Published: New York: John Wanamaker, March 1931



Main author: MARTIN, John

Title: Wanamakers Jollybook For Boys and Girls

Published: New York: John Wanamaker, September 1931





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1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot

Estimate $499 - $1,000
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Starting Price $1
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