1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot
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1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot
A fascinating look at early modern marketing through the lens of childrens literature! The beginning of the early 20th century saw a trend of companies begin marketing to families by combining their advertising with entertainment for children. They created fantasy stories based around their products, produced magazines filled with crafts and tricks, and placed their advertising side-by-side with moral tales to appeal to the parents who read alongside their children. This book lot features advertisements for Bon Ami cleaner, Arcade Toys, a loan office, and 3 episodes of Wanamakers Jollybook magazine published by John Wanamaker, an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing", and the founder of Philadelphias first department store.
Item number: #17820
Price: $499
Main author: WATTS, Dr. Isaac
Title: The Cradle Hymn
Published: Philadelphia: Davis, Porter & Co., [c. 1865]
Main author: Anonymous
Title: Cute Tricks
Published: Cleveland: The Indemnity Savings & Loan Co., 1901
Main author: DAVEY, George W.
Title: The Chick That Never Grew Up
Published: New York: The Bon Ami Company, 1926
Main author: DAVEY, George W.
Title: The Arcadians
Published: Freeport: Arcade Manufacturing Co., 1927
Main author: MARTIN, John
Title: Wanamakers Jollybook For Boys and Girls
Published: New York: John Wanamaker, July 1929
Main author: MARTIN, John
Title: Wanamakers Jollybook For Boys and Girls
Published: New York: John Wanamaker, March 1931
Main author: MARTIN, John
Title: Wanamakers Jollybook For Boys and Girls
Published: New York: John Wanamaker, September 1931
Our Guarantee:
Very Fast. Very Safe. Free Shipping Worldwide.
Customer satisfaction is our priority! Notify us with 7 days of receiving, and we will offer a full refund without reservation!
A fascinating look at early modern marketing through the lens of childrens literature! The beginning of the early 20th century saw a trend of companies begin marketing to families by combining their advertising with entertainment for children. They created fantasy stories based around their products, produced magazines filled with crafts and tricks, and placed their advertising side-by-side with moral tales to appeal to the parents who read alongside their children. This book lot features advertisements for Bon Ami cleaner, Arcade Toys, a loan office, and 3 episodes of Wanamakers Jollybook magazine published by John Wanamaker, an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing", and the founder of Philadelphias first department store.
Item number: #17820
Price: $499
Main author: WATTS, Dr. Isaac
Title: The Cradle Hymn
Published: Philadelphia: Davis, Porter & Co., [c. 1865]
Main author: Anonymous
Title: Cute Tricks
Published: Cleveland: The Indemnity Savings & Loan Co., 1901
Main author: DAVEY, George W.
Title: The Chick That Never Grew Up
Published: New York: The Bon Ami Company, 1926
Main author: DAVEY, George W.
Title: The Arcadians
Published: Freeport: Arcade Manufacturing Co., 1927
Main author: MARTIN, John
Title: Wanamakers Jollybook For Boys and Girls
Published: New York: John Wanamaker, July 1929
Main author: MARTIN, John
Title: Wanamakers Jollybook For Boys and Girls
Published: New York: John Wanamaker, March 1931
Main author: MARTIN, John
Title: Wanamakers Jollybook For Boys and Girls
Published: New York: John Wanamaker, September 1931
Our Guarantee:
Very Fast. Very Safe. Free Shipping Worldwide.
Customer satisfaction is our priority! Notify us with 7 days of receiving, and we will offer a full refund without reservation!
Condition
Excellent
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1865 Childrens Books Marketing Rhymes Poetry Illustrated Crafts 7 Book Lot
Estimate $499 - $1,000
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