Abram Games (1914-1996) JOIN The ATS, aka "The Blonde Bombshell" original WW2 poster printed by Fosh & Cross 1941 - 48.3 x 73 cm This was the first of three posters designed by Games to promote joining the Auxilliary Territorial Service. Deemed to be overly glamorous and therefore provocative, the government banned this poster after its issue in 1941, replacing it with a plain photographic poster depicting a serving member of the ATS. The second design came in 1942 and was considered 'too Soviet' by Winston Churchill. The third appeared in 1943 employing a statuesque yet sober style which met with the official seal of approval.Provenance. The vendors mother joined the ATS at the beginning of the war and rose to the rank of Senior Commander (Signals) and his father joined the RNVR before war began and served as a ship's chaplain until 1946, having married his mother in 1941. He was an inveterate collector of everything and would have been very amused by the poster, having his own blonde bombshell.Literature: Abram Games His Wartime Work by Naomi Games Amberley Publishing 2019

Grade A- two small areas of paper thinning loss original folds