raised slip and colorful floral designs, contemporary, 4" tall, artist signed, excellent..........Founder William Moorcroft first began work as a pottery designer in the late 19th century when he joined James MacIntyre & Company. Moorcroft was an innovative artistic voice there, and made a splash with his nature-inspired motifs. His debut of one of these organically-inspired lines, the Florian pattern, at the 1904 Saint Louis World’s Fair was met with nearly instant success. Thanks to his hand-signed pieces, Moorcroft quickly became a widely recognized name.Fearing that Moorcroft’s work was starting to overshadow the other lines of MacIntyre products, the company pushed him out in 1912. By the end of the same decade, W. Moorcroft Pottery was an outstanding production company in its own right. Moorcroft’s designs continued to compel collectors, with his reach extending as far as the British Royal Court. In 1928, Queen Mary awarded Moorcroft a royal warrant. Soon after, the Liberty department store, one of London’s leading retailers, supported Moorcroft with funding to advance the development of special pattern lines.

excellent