Produced between 1971 and 1974 the Jacky Ickx Easy-Rider Chronograph is powered by a Pin Pallet manual movement. In 1970, Heuer had successfully launched its line of automatic chronographs -- with the Autavia, Carrera and Monaco – and continued to offer many chronographs powered by traditional Valjoux movements. But as Japanese manufacturers began to offer less expensive quartz watches, it became clear that Heuer needed to offer some less expensive chronographs, especially models that would appeal to younger buyers. To offer less expensive chronographs that would be especially appealing to younger buyers, Heuer developed an entirely new collection of chronographs – the Easy Rider. With a forward-looking style designed for the 1970s, the Easy Rider would combine the imagery of popular culture (or, actually, the counterculture) with the romance of a handsome, accomplished motorsports hero. Leonidas Easy Rider -- The second version of the Easy Rider was housed in a fiberglass resin case, with the cases being gray (with blue dial), yellow (with yellow dial), black (with black dial), red (with white dial) or blue (with a blue dial), and the name “Leonidas” printed on the dial. Notably, the “Heuer” brand name does not appear on any of the Easy Rider chronographs. The “Jacky Ickx” model incorporates only the racer’s name on the dial, and the fiberglass-cased models have only the “Leonidas” brand name on the dial. Heuer had acquired the Leonidas brand in 1964, and the name was soon retired, other than this reappearance on the dial of the Easy Rider.