Arnold Varga Rainbow Trousers print
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Description
Varga, Arnold (American 1926-1994), Rainbow Trousers, photolithograph, 29 x 23.5 inches, signed in the print lower right, framed measuring 29.5 x 24 inches, Varga was one of the leading art directors for regional advertising. At 18, Varga began free-lancing for Cox’s department store in McKeesport. He went in one afternoon to show some drawings to the owner, Robert Cox, and was sent home with an armful of black dresses to sketch for the next day’s newspaper ads. (Varga pressed his younger brother, Art, into service as his model for this job.) He would also walk into local show stores, usually coming out with some illustration assignments. Commuting to Pittsburgh, Arnold started as a messenger for the Joseph Horne Company, but quickly worked his way into its advertising department. By the early 1950s, the Sterling Linder Davis store lured him to Cleveland, Ohio, 150 miles from home, to head their advertising department. Devoted to his mother, Arnold returned home in 1953 when the Korean War drew Art into the army. There, he was invited to join the Pittsburgh branch of Ketchum, MacLeod & Grove, Inc., as creative art supervisor, working on various national accounts, among them Alcoa, Talon Zipper, and Rubbermaid. Varga later moved to BBDO in Pittsburgh, where he did ads for U.S. Steel.
Condition
in seemingly good condition with minor foxing along the edges possible. Merchandise will be packed and transported by the purchaser at their own risk and expense. A list of recommended shippers is on our website: https://www.conceptgallery.com/auctions/shipping/ .
Buyer's Premium
- 27%
Arnold Varga Rainbow Trousers print
Estimate $40 - $80
14 bidders are watching this item.
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Item located in Pittsburgh, PA, usSee Policy for Shipping
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