Lot 0008

Leitz - Leica Advertisement, c.1925/26

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ADLER advertisement poster c. 1907, Adler small car: ADLER advertisement poster c. 1907, Adler small car (Kunstanstalt Kornsand & Co., Frankfurt on the Main), stamped "Eigentum der Adler Werke vormals Heinrich Kleyer AG Frankfurt am Main", 88 x 54 c

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ANTIQUE CHIPPEWA SALT ADVERTISEMENT POSTER C 1930: A large antique polychrome lithograph on paper sign for Chippewa Salt, All Grades, Look for the Indian. Traces of restoration on the backside. Antique Advertisement Posters, Prints And Multiples For W

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Original Vintage J B Louvet c1930 Bicycle Poster by: J.B. Louvet Bicyclette is a French advertisement from c. 1930 by the artist Mich. The poster depicts an eager rider, who tests the bicycle by riding up a ladder exclaiming, "It climbs everything!" Thi

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Original Vintage J B Louvet c1930 Bicycle Poster by Mich: J.B. Louvet Bicyclette is a French advertisement from c. 1930 by the artist Mich. The poster depicts an eager rider, who tests the bicycle by riding up a ladder exclaiming, â€œIt climbs everything

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Au Grand Pasteur Furniture Poster Original Vintage French by Villot c1935: Grand Pasteur is a symbolic art deco advertisement by C. Villot. The artwork was produced c. 1935 for a furniture store located in Chambery in south-eastern France. The artwork is designed with clean

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Kauffer. Lithograph. Subway Posters. c.1947.: Kauffer, Edward McKnight (American, 1890-1954). "Subway Posters Perform Daily Before Five Million Pairs of Eyes" poster for 1947 NYSA advertisement campaign. c.1947. Signature in plate l.l. Framed: 48

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2022Original Sinclair Boxed Advertisement Tin SignSee Sold Price

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Biscotines Union by Leonetto Cappiello - Original: Biscotines Union is a c.1920 French advertisement by Leonetto Cappiello for the Biscotines Union Company, which manufactured cookies. Bicontines Union began production in 1892 as a bakery under the be

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CARTEL XX FERIA BARCELONA Advertisement Poster 1952: Official and Internation Exhibition Fair in Barcelona June 1952. Mid-century modernist advertisement poster. Artist Oliva (Spanish, 20th c.).Linen backed. Advertisement for the 1952 Trade Show in Barc

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Virginia Moore: Chez Ninon Ad Project c.1928. Gouache: Original handmade Art Deco poster layout for Chez Ninon advertisement by Virginia Moore, c. 1928-30. Signed on the top right corner. Gouache on artist board. Board 25x18, Image 20x13.5. Female model i

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COLLECTION OF 2 COCA-COLA ADVERTSING SIGNS.: Collection of 2 c.1960's Coca-Cola advertisements. CONDTION: (A) Sign is in excellent condition with minor surface scratching in multiple areas. Strong color and gloss throughout. (B) In good displaya

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Early 19th C Polish Mop Punch Advertisement Tin: Early 19th C Polish Mop Punch Advertisement Tin . Measures approx 7.5" X 3.75" || Please carefully read our terms of sale, shipping information, and request any condition reports or photos prior to pl

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Item Details

Description

38 x 78 cm (15 x 31 inch) - without frame Leica advertisement as reverse glass painting with original frame.

The title of this – presumably unique – picture reads “Revolution in photography means Leitz-LEICA-CAMERA, Small Photographs – Great Pictures”. An advertisement with a similar text appeared in Der Photograph on August 13, 1926. In his book Leica in der Werbung Rüttinger reproduces yet another version of his advertisement (cf. also Leica ADS by Paul Comon & Art Evans, p. 3), dating it to the summer of 1927. Leitz’ Objektiv no. 64 (Dec. 1968) features a reprint of the original version of this advertisement. The design and text differ from the present object and from Rüttinger’s version.
The image shows the first version of the I A with Anastigmat, the first printing plate, the text names the lens Leitz Anastigmat “Elmar”. Thus, the advertising panel must have been produced after October 1925, when the Elmar was introduced. Extremely decorative and in excellent original condition.

Condition

Buyer's Premium

Leitz - Leica Advertisement, c.1925/26

Name: Leitz - Leica Advertisement, c.1925/26
Brand: Leica
SKU: 26150552
Price: 9500 EUR
Availability: InStock

Estimate €10,000 - €12,000

See Sold Price

Starting Price €5,000

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Leitz Photographica Auction

Vienna, Austria

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