Artist: Macskássy, Gyula. "Diana fogkrém. Családi tubus." "Diana toothpaste. Family tube." Budapest, 1934. Offset. One sheet, printed on one side. Small poster. 17x23,3 cm. In Hungarian. Decorative modern design for a product of the famous Diana company. The company produced hygiene and cosmetic products. Gyula Macskássy was a cartoon director and graphic artist.He studied at Sándor Bortnyik’s private school Műhely, then, one of the greatest poster artists of the time, Róbert Berény became his master.He started in the 1930s as a graphic artist by designing posters for the oral care products of the company called Diana among others. They had some joint projects with his brother János Macskássy for big companies, like Tungsram (manufacturer of light bulbs and vacuum tubes) and Nikotex (tobacco products).Their style emerged from the clear and monumental modernist design that was developing in Hungary during the second half of the 1920s. This advancement of the modernist style was led by Macskássy's master, Berény in cooperation with Bortnyik and Kassák. It also drew inspiration from the style, and resembled some graphic elements of cartoons, and their works were mostly characterized by light-heartedness.In the 1940s he worked on animated commercials together with Félix Kassovitz and János Halász (John Halas).

Near mint.