Original vintage advertising poster for Michelin XZX Tyres featuring the Michelin Man running next to a tyre, the tread shaped like a footprint, on a bright yellow background. "Un nouveau pas en avant" (A step forward). The XZX was introduced in 1975, developed to replace the XZ for better traction and water dispersion as well as more effective grip on snow due its tread pattern and continual grooves. Horizontal. Fair condition, repaired tears and small loss on margins, creases. France, 1975, Size (cm)82x102.5