Circa 1930's Rare Coca-Cola Lighted Action Sign.
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Description
There is a paper tag on the back of this piece that says, “action sign number 26 and listed electrical details that should be adhered to. The front of the sign lists the manufacturer on the bottom glass panel as George Mesker and Co. in Evansville, Indiana. This is believed to be the only known example and was likely a prototype. When plugged in, the bottom illuminates the sign and a motor drives a set of panels to change the sign from “Drink Coca-Cola†to “the Pause that Refreshesâ€. This is the actual sign that appears in Petretti’s Coca-Cola Price Guide. The case appears to be hand made and hand painted as does the accent striping. The cord appears to be all original. Only the lightest of any case wear and a few cracks in the lamination from age. Displays beautifully.Condition(Near Mint.)Dimensions19" x 4 - 1/2" x 11 - 1/4"
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Circa 1930's Rare Coca-Cola Lighted Action Sign.
Estimate $6,000 - $12,000
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