Four original vintage pre-poster mock-ups on presentation board for the Absolut World Advertising Campaign.
Urban Views.
Advertising Agency: TBWA / Chiat/Day.
Dimensions: board: 15 in. x 19.6 in.
Condition: Very good original condition.
Provenance: Manhattan, New York estate.

In 2007, Absolut Vodka began: In An Absolut World campaign. Fanciful scenarios were created of what the target audience might think would constitute a perfect or 'Absolut' reality. The campaign was designed to be inspiring, humorous and thought-provoking about what an Absolut World might look like and to initiate a discussion about both universal and everyday subjects, as well as to challenge consumers to express their own visions of the world. The message of each ad to its target audience was executed with imagery and humor-so much so that a soccer player can win an Oscar award for his field-drama or Babe Ruth and the Chicago Cubs will keep planning & winning. So much so that rifles become guitars and bars guarantee what will please. It allowed the customer to get involved and associate with the campaign ad.

Very good original estate condition.
In-house shipping available.