Henry Ford (July 30, 1863 – April 7, 1947) signed Ford Motor Company General Letter#177, Dated: Mar. 7, 1922. Signed boldly in black ink. The Letter is to All Ford Dealers. The Letter addresses the following: Rapidly we are approaching the usual period when our dealers will be accumulating orders for immediate delivery of cars, trucks and tractors. Favorable reports from our territory indicate dealers present stocks including March shipments will be in hands of purchasers by April 1st. The Buffalo Branch Management requires your assistance to adequately prepare for the tremendous volume of business bound to develop during April and Following months. Carefully analyze prospect card covering each prospective purchaser, gather yourselling forces together, investigate existing local conditons, check the number of your sales last April, satisfying yourself of the number of cars, trucks and tractors needed to back up your selling organizations to meet the demands of your territory for the month of April, then fill out attached sheet, mailing it so as to reach this office by MARCH 12th WITHOUT FAIL. After furnishing these figures, study the various departments of your organization with a view of being prepared to properly handle this new business, reaping the profits: strengthen your forces wherever necessary and enthuse everyone with the Ford spirit of putting it over while the opportunity presents itself. We are counting on your full co-operation together with a thoro canvass of your territory, assurances that our dealers are aware of and will put forth ever-lasting effors demanded to sell our products. Dealers comments of the calibre of their sales, service and parts organizations are welcomed along with the data requested for April. FORD MOTOR COMPANY. Matted and Framed with an overall size of 15 x 17. Comes with a Letter of Certification Autograph Certification Experts (ACE).

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