NEW YORK — Swann Galleries’ seasonal offering of Vintage Posters is at auction August 5. The sale will include the customary slate of advertisements and design with exceptional examples of French artists, World War I and World War II propaganda, the Olympic Games, transportation and more. Absentee and Internet live bidding will be available through LiveAuctioneers.

Leading the sale is Charles Loupot with Les Cigarettes Mekka, 1919, a lavish and vivid scene of a woman lounging in orange advertising the French cigarette brand, estimated at $15,000-$20,000; as well as Loupot’s Cailler / Chocolat Au Lait, 1921, estimated at $8,000-$12,000; and PKZ / Burger – Kehl & C., 1921, estimated at $6,000-$9,000.

Among German artists present are Kurt Schwitters and Theo van Doesburg with Kleine Dada Soiree, 1922, a poster for the first event held at the Haagsche Kunstkring in the Hague in the duo’s traveling Dada show, estimated at $10,000-$15,000; a poster for the 1924 film Die Stadt Ohne Juden designed by R. Leidreiter, estimated at $4,000-$6,000; and Josef Fenneker’s recognizable style can be seen in Luna – Park / Halensee, circa 1920, one of at least four designs he created for the Berlin amusement park, estimated at $3,000-$4,000.

Bicycles and automobile advertisements will include Plinio Codognato’s rare Cicli Fiat, circa 1910, an exceptional allegorical image of Mercury attaching his own wings to a bicycle, estimated at $12,000-$18,000; Francisco Tamagno’s Terrot & Co. / Cycles Motorettes, 1909, estimated at $4,000-$6,000; and Weiluc’s Bayard / A Clement Constructeur, 1908, estimated at $3,000-$4,000. Aviation and ocean liners will feature one of the two posters made promoting a documentary about a 57-minute flight taken on April 27, 1913, Panama and the Canal from an Aeroplane, 1914, estimated at $4,000-$6,000; and Felix Schwormstadt’s Hamburg – Amerika Linie / Pleasure Cruises, circa 1904, estimated at $2,000-$3,000.

James Montgomery Flagg’s I Want You for US Army, 1917, estimated at $5,000-$7,500, an image that has permeated American culture for decades, is among the propaganda and recruitment posters from the World Wars. Also from WWI is a rare Canadian image imploring Jewish men to enlist in the army, estimated at $5,000-$7,500; and L.N. Britton’s design used to promote attentiveness and care in America’s factories, Warning! / Consider the Possible Consequences If You are Carless in Your Work, circa 1917, estimated at $8,000-$12,000. Two groupings of WWII posters with works promoting the purchase of war bonds and the urging of enlisting are present including works by Harry Morse Meyers, Ronald McLeod, John Atherton, Ferdinand Warren and more, each estimated at $1,200-$1,800. Also available are two 1941 satirical works by Boris Efimov pointing out the faults in the Nazi’s ideal Aryan, estimated at $1,500-$2,000.

In a timely offering, vintage Olympic game posters include Hernando Gonzallo Villa’s 1932 design for the Santa Fe Railroad promoting travel to Los Angeles for the games, estimated at $4,000-$6,000; the official poster for the 1936 summer game in Berlin by Franz Wurbel, estimated at $2,000-$3,000; and a group of 13 posters from The Bridge to the Future series aimed at bringing the 2012 games to San Francisco’s Bay Area, estimated at $3,000-$4,000.

Classic examples of Leonetto Cappiello’s design aesthetic are available with Contratto, 1922, estimated at $2,000-$3,000; Maurin Quina, 1906, estimated at $1,500-$2,000; and Vermouth Martini, circa 1905, estimated at $1,500-$2,000. Further beverage advertisements include Francsco Nonni with an Art Nouveau design, Fonte Meo / Acqua Minerale Naaturale, 1924, estimated at $4,000-$6,000; as well as two groups of circa-1946 window cards the first for Manhattan cocktails, estimated at $700-$1,000, and the second, a group of four for Martini cocktails, estimated at $800-$1,200.

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