[av_heading heading=’Vintage ski travel posters slide to victory in The Ski Sale at Lyon and Turnbull Jan. 11′ tag=’h1′ style=” subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=’,,35px,’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=’,,20px,’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-lqqs8wa1′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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EDINBURGH, U.K. – Top of the tree for collectors of ski posters are the Art Deco lithographic images promoting Switzerland’s most exclusive resorts. They celebrate a golden age of travel when the first ski resorts commissioned some of the finest designers and artists of the day to create stylish posters urging holidaymakers to visit. Originals don’t come cheap.

Estimated at £15,000-£20,000 ($19,120-$25,500) as part of the 81-lot Ski Sale at Lyon & Turnbull on Thursday, January 11 is a classic design by Swiss graphic artist Alex Walter Diggelmann (1902-1987). It depicts a skiing party on a gondola lift in Gstaad — a new addition to the landscape on the Berner Oberland pass when the poster was printed in 1938. The first ski school in Gstaad opened in 1923, with the first ski lifts following in 1934 or 1935.

Equally celebrated are the designs created by French illustrator Roger Broders (1883-1953) for the slopes of the Alps. Distinctive for their simple lines and bold, flat areas of color, many were commissioned by the Paris Lyon Mediterranée (PLM) railway following the first-ever Winter Olympics in Chamonix in 1924.

There are six of them in the sale, including the 1929 Winter Sports in the French Alps depicting stylized figures in colorful attire disembarking from a rail carriage at the Col de Voza on the Mont Blanc massif. Graded A and now backed on linen and framed, it is estimated at £6,000-£8,000 ($7,650-$10,200).

The same estimate has been given to St. Pierre de Chartreuse, a 1930 poster showing a crowd watching a bobsleigh run, while Chamonix, Mount Blanc from the same year depicting an ice hockey game carries an estimate of £4,000-£6,000 ($5,100-$7,650).

The poster Sports d’Hiver dans les Vosges was created in 1929 for the Chemins de Fer de L’Est by Théodore Pfiefer (1896-1973), the French artist better known as Theo Doro. This dramatic image of a downhill skier silhouetted against the sunlight as he speeds across the Vosges mountain range is probably his best-known work. This fine example (condition A-) is estimated at £3,000-£5,000 ($3,825-$6,375).

Posters from the post-war years tend to be more affordable but are equally colorful, striking and redolent of the eras for which they were made. The sale includes several posters from the series created by Photo Giegel circa 1960, advertising the beauty of the Swiss winter season. The image of skiers catching the rays on deckchairs on the slopes at Villars-sur-Ollo is estimated at £300-£500 ($380-$630).
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Gstaad by Alex Walter Diggelmann, from 1938, estimated at £15,000-£20,000 ($19,120-$25,500) at Lyon & Turnbull.
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Winter Sports in the French Alps by Roger Broders, dating to 1929, estimated at £6,000-£8,000 ($7,650-$10,200) at Lyon & Turnbull.
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St. Pierre de Chartreuse by Roger Broders, from 1930, estimated at £6,000-£8,000 ($5,100-$7,650) at Lyon & Turnbull.
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Sports d’Hiver dans les Vosges by Theo Doro, from 1929, estimated at £3,000-£5,000 ($3,825-$6,375) at Lyon & Turnbull.
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Schwetz, Villars by Photo Giegel circa 1960, estimated at £300-£500 ($380-$630) at Lyon & Turnbull.
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