From Barbie to millennial pink, the cultural phenomenon behind the color that sells

A 2007 Hermes Birkin 30cm in shiny rose shocking pink, fashioned from Porosus crocodile and sporting palladium hardware, achieved $36,000 plus the buyer’s premium in April 2016. Image courtesy of Heritage Auctions and LiveAuctioneers
An unquestionably pink Chanel Sport Line Logos baseball cap achieved $1,100 plus the buyer’s premium in October 2021. Image courtesy of Bidhaus and LiveAuctioneers
An unquestionably pink Chanel Sport Line Logos baseball cap achieved $1,100 plus the buyer’s premium in October 2021. Image courtesy of Bidhaus and LiveAuctioneers

NEW YORK (AP) – “Think pink! think pink! when you shop for summer clothes. Think pink! think pink! if you want that quelque chose.” That advice, sung as an epiphany in the 1957 musical film Funny Face, has definitely been heeded – just take a look around at fashion and media. The fascination around pink – each shade and hue with its own connotation – has driven those cultural engines for generations, revving into full force as we reach peak Barbie season.

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