Not just for kids: Toymakers aim more products at grown-ups

Build-a-Bear is one among several toymakers that have found success by targeting customers who are age 18 and up. Image courtesy of Build-a-Bear
Build-a-Bear is one among several toymakers that have found success by targeting customers who are age 18 and up. Image courtesy of Build-a-Bear

NEW YORK (AP) – Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress. She and her co-workers chip in to buy Legos at Target and play at their desks. She also started playing with Silly Putty again, noting she felt comforted by the bouncy rubbery stuff that changes colors.

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