Bid Smart: Nothing can quench collectors’ crush on Crush soda

A soda fountain syrup dispenser for Ward’s Lime-Crush earned $5,500 plus the buyer’s premium in November 2021. Image courtesy of Rich Penn Auctions and LiveAuctioneers.
A trio of Ward’s Crush fountain syrup dispensers – one in orange, one in lemon and one in lime – together sold for $2,250 plus the buyer’s premium in March 2017. Image courtesy of Fontaine’s Auction Gallery and LiveAuctioneers.
A trio of Ward’s Crush fountain syrup dispensers – one in orange, one in lemon and one in lime – together sold for $2,250 plus the buyer’s premium in March 2017. Image courtesy of Fontaine’s Auction Gallery and LiveAuctioneers.

NEW YORK — Orange Crush has never been as big as Coca-Cola, but internationally, it is one of the biggest alternative soda brands. Its advertising holds great appeal for collectors and brings strong prices on the secondhand market.

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