Extremely rare, measuring 5 7/8" x 3 1/2" with 16 pages, high quality card-stock covers and several product illustrations including "The Shakespeare Revolution Bait" and "The Shakespeare Evolution Bait". Unlike other fishing tackle catalogs, this pocket size "advertising" booklet extols the virtues of bait casting, including promotions of Shakespeare tackle for success. With light wear, a chip to the back cover and minor rust on the staples. The cover printing and illustrations are crisp, with "Copyright 1902 By William Shakespeare, Jr. Kalamazoo, Michigan, U. S. A." appearing on the reverse of the title page. An important offering from the Shakespeare company's beginning years - the only example to be sold at Lang's.