1920s Little Leather Library 29 Books - Sep 27, 2015 | Charleston Estate Auctions In Sc
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1920s LITTLE LEATHER LIBRARY 29 BOOKS

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1920s LITTLE LEATHER LIBRARY 29 BOOKS
1920s LITTLE LEATHER LIBRARY 29 BOOKS
Item Details
Description
29 volumes of The Little Leather Library Classics. 28 in green and The Christmas Carol in Red. Authors include Oscar Wilde, Conan Doyle, Robert Burns, Edward Firxgerald, George Washington, Shakespere, , Kipling, Dickens and many more. From 1916 to 1923, the Little Leather Library was a hot name in American publishing.  First conceived in New York City by brothers and bookshop owners Charles and Albert Boni, the firm came to reality with the help of Max Sackheim and Harry Scherman, two advertising executives the brothers approached. Scherman later went on to found the Book-of-the-Month Club in 1926. Much in the way that Victorian yellowbacks sought to put classic literature in more British hands by making them affordable, the Little Leather Library took an innovative approach to the mass-marketing of the classics in the United States. With the First World War well underway, the economic climate of the time was changing rapidly, and manufacturers, publishers and consumers were struggling to find viable solutions. The Boni Brothers, inspired by a promotion they saw in which a free small book was given with a purchase, set out to produce small, affordable copies of classic stories old enough to be in public domain, and free of copyright and royalties. Their first prototype, a copy of Shakespeare?s Romeo and Juliet, was met with interest, and production began. The volumes measured approximately 3" by 4" and consisted of text within a simple,embossed cover. They were originally included in packages of Whitman?s Chocolates, then sold for a dime a volume at Woolworth?s department store. Advertised in popular national magazines and soon available via mail order, the books took off and became quite popular. 2 pds
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1920s LITTLE LEATHER LIBRARY 29 BOOKS

Estimate $150 - $200
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Starting Price $5
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