Dr. Pepper collectibles inspire fierce fan loyalty

A large Dr Pepper bottle cap-form tin sign, measuring 39in, achieved $3,500 plus the buyer’s premium in October 2021. Image courtesy of Rockabilly Auction Company and LiveAuctioneers.
A large Dr Pepper bottle cap-form tin sign, measuring 39in, achieved $3,500 plus the buyer’s premium in October 2021. Image courtesy of Rockabilly Auction Company and LiveAuctioneers.

NEW YORK — The rivalry between Pepsi and Coke may have sparked the 1980s cola wars, but other soft drink brands inspire equally fierce passion in their fans — fans such as Greg Powers of Providence, Rhode Island. He has one of the largest private collections of Dr Pepper memorabilia, including thousands of items from bottles, cans and signs to bubblegum, cowboy boots and even a Queen Anne-style vending machine. Powers is also a member of the Dr Pepper 10-2-4 Collectors’ Club, which has more than 10,000 followers on Facebook. “I have been collecting for over 40 years. I travel all over the world and take Diet DP with me,” he said. “I started collecting when I met a DP collector over 40 years ago and he gave me a few items. I then started going to antique stores and buying more. I was hooked.”

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