Collectors eagerly scoop up ice cream memorabilia

A Borden’s ice cream porcelain double-sided neon sign achieved $27,000 plus the buyer’s premium in March 2022. Image courtesy of Rockabilly Auction Company and LiveAuctioneers.

 

A Borden’s ice cream porcelain double-sided neon sign achieved $27,000 plus the buyer’s premium in March 2022. Image courtesy of Rockabilly Auction Company and LiveAuctioneers.
A Borden’s ice cream porcelain double-sided neon sign achieved $27,000 plus the buyer’s premium in March 2022. Image courtesy of Rockabilly Auction Company and LiveAuctioneers.

NEW YORK — July is National Ice Cream month in the United States, where the average American eats about 20 pounds of the frozen treat annually. Ice cream has come a long way since Alexander the Great reportedly enjoyed eating snow and ice flavored with honey and nectar. More than 1,000 flavors of ice cream can be had today, from staples such as vanilla and chocolate to decidedly non-traditional and aggressively palate-challenging flavors such as garlic and pizza.

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