SUCCESS STORY
Austin Auction Gallery achieves an advertising return-on-investment of 1,496% on LiveAuctioneers
Austin Auction Gallery leveraged LiveAuctioneers' Saved Item Alert Ad to promote their Fine Estates & Antiques sale, connecting consignors with bidders actively saving and tracking upcoming auction items.
Austin Auction Gallery brings valuable bidders to their consignors
Founded in 1983, Austin Auction Gallery is one the premier antique and fine art auction houses in the Southwestern region of America. A family-owned and operated business, Austin Auction Gallery is known for its strong commitment to its consignors and superior customer service in areas such as Antiques, Fine Art, Jewelry, and more.
To promote their Fine Estates & Antiques sale, Austin Auction Gallery ran a Saved Item Alert Ad on LiveAuctioneers. The ad promoted three key lot images and brought clickers directly to the catalog page. More than 30,000 bidders who had saved upcoming items were sent personalized email notifications that featured the auction. Based on the incremental revenue driven by bidders who engaged with the ad, Austin Auction Gallery saw an impressive return-on-investment of 1,496%.
Austin Auction Gallery brings valuable bidders to their consignors
Founded in 1983, Austin Auction Gallery is one the premier antique and fine art auction houses in the Southwestern region of America. A family-owned and operated business, Austin Auction Gallery is known for its strong commitment to its consignors and superior customer service in areas such as Antiques, Fine Art, Jewelry, and more.
To promote their Fine Estates & Antiques sale, Austin Auction Gallery ran a Saved Item Alert Ad on LiveAuctioneers. The ad promoted three key lot images and brought clickers directly to the catalog page. More than 30,000 bidders who had saved upcoming items were sent personalized email notifications that featured the auction. Based on the incremental revenue driven by bidders who engaged with the ad, Austin Auction Gallery saw an impressive return-on-investment of 1,496%.
Austin Auction Gallery’s Saved Item Alert Ad Stats
Austin Auction Gallery’s Saved Item Alert Ad Stats
Austin Auction Gallery’s Saved Item Alert Ad Stats
30,471
Impressions
1,989
Pageviews
71
Registrations
346
Bids
31
Winning Bidders
11
New Followers
1,496%
ROI
Image: Austin Auction Gallery’s Saved Item Alert Ad. December 2021
“We’ve worked with LiveAuctioneers for nearly 20 years, and over the course of doing business with them, we’ve seen tremendous growth. With every auction, we’re able to reach new potential buyers around the world.
Consignors come to us because we provide phenomenal service and expertise, and they know we’ll help them achieve the highest prices possible. With the help of LiveAuctioneers’ ad campaigns, we know we’ll be able to deliver on that expectation. Using their services has become a regular part of our marketing playbook.”
Chris Featherston
Austin Auction Gallery, Owner
Image: French Louis XIV Style Upholstered Settee Sofa sold for $2,460 (estimate $500-$700) in Austin Auction Gallery’s advertised sale.