Stair meets bidders on their hunting grounds
Founded by Colin Stair, a fourth-generation furniture specialist, Stair is one of the leading regional auction houses in America. A team of specialists with over 150 years of combined experience, Stair provides a high level of expertise and exemplary client service in areas spanning Americana, Fine and Decorative Arts, Design, Ethnographic and Chinese Art, Photography, Jewelry, and more.
To promote their Art & Design auction, Stair placed an advertisement on LiveAuctioneers’ Furniture category navigation menu. The ad rotated three key lot images, capturing the attention of thousands of daily visitors hunting for antique and vintage furniture. After a 7-day run, Stair’s category navigation ad generated 96 bidder registrations, 500+ bids, 33 winning bidders and an impressive return-on-investment of 2,937%.