SUCCESS STORY
Stair achieves an advertising return-on-investment of 2,937% on LiveAuctioneers
Stair used LiveAuctioneers’ Category Navigation Ad to drive traffic to their Art & Design auction, converting visitors looking for exceptional furniture and home decor items into new bidders.
Stair meets bidders on their hunting grounds
Founded by Colin Stair, a fourth-generation furniture specialist, Stair is one of the leading regional auction houses in America. A team of specialists with over 150 years of combined experience, Stair provides a high level of expertise and exemplary client service in areas spanning Americana, Fine and Decorative Arts, Design, Ethnographic and Chinese Art, Photography, Jewelry, and more.
To promote their Art & Design auction, Stair placed an advertisement on LiveAuctioneers’ Furniture category navigation menu. The ad rotated three key lot images, capturing the attention of thousands of daily visitors hunting for antique and vintage furniture. After a 7-day run, Stair’s category navigation ad generated 96 bidder registrations, 500+ bids, 33 winning bidders and an impressive return-on-investment of 2,937%.
Stair meets bidders on their hunting grounds
Founded by Colin Stair, a fourth-generation furniture specialist, Stair is one of the leading regional auction houses in America. A team of specialists with over 150 years of combined experience, Stair provides a high level of expertise and exemplary client service in areas spanning Americana, Fine and Decorative Arts, Design, Ethnographic and Chinese Art, Photography, Jewelry, and more.
To promote their Art & Design auction, Stair placed an advertisement on LiveAuctioneers’ Furniture category navigation menu. The ad rotated three key lot images, capturing the attention of thousands of daily visitors hunting for antique and vintage furniture. After a 7-day run, Stair’s category navigation ad generated 96 bidder registrations, 500+ bids, 33 winning bidders and an impressive return-on-investment of 2,937%.
Helping auction houses reach millions of visitors browsing and buying from auctions
Helping auction houses reach millions of visitors browsing and buying from auctions
Category Navigation Ads | Average Stats
24,683
Impressions
3,309
Pageviews
63
Registrations
281
Bids
20
Winning Bidders
10
New Followers
777%
ROI
Stair’s Category Navigation Ad Stats
30,083
Impressions
4,192
Pageviews
96
Registrations
511
Bids
33
Winning Bidders
17
New Followers
2,937%
ROI
Category Navigation Ads | Average Stats
24,683
Impressions
3,309
Pageviews
63
Registrations
281
Bids
20
Winning Bidders
10
New Followers
777%
ROI
Stair’s Category Navigation Ad Stats
30,083
Impressions
4,192
Pageviews
96
Registrations
511
Bids
33
Winning Bidders
17
New Followers
2,937%
ROI
“As one of the first auction houses to embrace digital technology, Stair is always looking for impactful ways to bring in buyers for our clients.
Through our partnership with LiveAuctioneers, we have been able to reach auction buyers in new ways. And since it’s the go-to aggregator for art and antiques, it’s a natural platform forus to advertise in.”
Colin Stair
Founder and President of Stair
Image: Stair’s Category Navigation Ad. November 2021