How To Grow Buyers and Delight Your Consignors
How To Grow Buyers and Delight Your Consignors The Fall/Winter Season (And Beyond!)
Bidders are on the way - here’s a guide to growing buyers during the busiest time of the year.
The Fall/Winter season brings buyers in record numbers to LiveAuctioneers every year. Here are some recommendations to help you take advantage of the increased traffic to attract more bidders, maximize hammer prices, and delight your consignors.
1. Stand Out From The Crowd
Gain bidder interest in advance (for free). Use auction previews to promote your upcoming sale, collect consignments and grow your following as you prepare your catalog. Auction previews encourage bidders to follow you on LiveAuctioneers, which in turn sends free, automated emails alerting followers once your next sale is published. Auction-house partners who show a preliminary view of their upcoming auctions see up to 39% more bidders. Learn more
Directly engage new, high-value buyers through LiveAuctioneers’ high-impact email marketing solutions. Auction-house partners can choose from a variety of options suited to their individual needs. Whether you’re looking to target collectors of specific item categories, engage the most frequent buyers, or simply reach more than 100,000 monthly new bidders joining LiveAuctioneers, our email advertising solutions provide a cost-effective way to connect with today’s most valuable collectors and buyers. Auction houses who use email marketing have seen up to 901% return on investment, with an average ROI of 236%. Learn more
Gain brand awareness across millions of monthly visitors on LiveAuctioneers. Auction-house partners can select from a variety of opportunities allowing them to boost their visibility amongst buyers and increase hammer prices. Appear front-and-center on LiveAuctioneers’ homepage to reach a broad audience, advertise your auction on specific category pages and attract a targeted buyer-base, or even reach potential consignors on LiveAuctioneers’ price results database. Learn more
Get found in search using Featured Lots, which appear at the top of category pages during the week leading up to your auction date. Featured Lots are 30% more likely to receive bids and realize 35% higher hammer prices because of the increased exposure. Plus, consignors love seeing that you’ve featured their items! Learn more
Generate buzz across news and media publications with LiveAuctioneers PR Services. After our world-class editorial team develops your custom press campaign, your story is syndicated to hundreds of media outlets, driving awareness and new buyers to your business, and continuing to deliver value for you well after your auction ends. Learn more
1. Stand Out From The Crowd
Gain bidder interest in advance (for free). Use auction previews to promote your upcoming sale, collect consignments and grow your following as you prepare your catalog. Auction previews encourage bidders to follow you on LiveAuctioneers, which in turn sends free, automated emails alerting followers once your next sale is published. Auction-house partners who show a preliminary view of their upcoming auctions see up to 39% more bidders. Learn more
Directly engage new, high-value buyers through LiveAuctioneers’ high-impact email marketing solutions. Auction-house partners can choose from a variety of options suited to their individual needs. Whether you’re looking to target collectors of specific item categories, engage the most frequent buyers, or simply reach more than 100,000 monthly new bidders joining LiveAuctioneers, our email advertising solutions provide a cost-effective way to connect with today’s most valuable collectors and buyers. Auction houses who use email marketing have seen up to 901% return on investment, with an average ROI of 236%. Learn more
Gain brand awareness across millions of monthly visitors on LiveAuctioneers. Auction-house partners can select from a variety of opportunities allowing them to boost their visibility amongst buyers and increase hammer prices. Appear front-and-center on LiveAuctioneers’ homepage to reach a broad audience, advertise your auction on specific category pages and attract a targeted buyer-base, or even reach potential consignors on LiveAuctioneers’ price results database. Learn more
Get found in search using Featured Lots, which appear at the top of category pages during the week leading up to your auction date. Featured Lots are 30% more likely to receive bids and realize 35% higher hammer prices because of the increased exposure. Plus, consignors love seeing that you’ve featured their items! Learn more
Generate buzz across news and media publications with LiveAuctioneers PR Services. After our world-class editorial team develops your custom press campaign, your story is syndicated to hundreds of media outlets, driving awareness and new buyers to your business, and continuing to deliver value for you well after your auction ends. Learn more
2. Instill Greater Buying Confidence
Grow trust, grow buyers. Enable ratings and reviews on item, catalog and profile pages to instill greater buying confidence and see up to 39% more auction sales. Opting into ratings and reviews improves your appearance in LiveAuctioneers’ search results and search engines – a great boost to help you reach a larger audience actively browsing auctions. Learn more
Instill greater expertise with Auction Curators, which appear on your catalog and item pages to help you gain more trust amongst potential bidders. Auction-house partners who add Auction Curators to their catalogs see a 10% lift in absentee bids. Learn more
2. Instill Greater Buying Confidence
Grow trust, grow buyers. Enable ratings and reviews on item, catalog and profile pages to instill greater buying confidence and see up to 39% more auction sales. Opting into ratings and reviews improves your appearance in LiveAuctioneers’ search results and search engines – a great boost to help you reach a larger audience actively browsing auctions. Learn more
Instill greater expertise with Auction Curators, which appear on your catalog and item pages to help you gain more trust amongst potential bidders. Auction-house partners who add Auction Curators to their catalogs see a 10% lift in absentee bids. Learn more
3. Leverage The Live Energy
Collect more live bids through live-streaming. There’s never been a better time for auction houses to engage an audience primed for video consumption. Live-streaming enables you to share the energy of the auction room with your online bidders, instilling greater bidder confidence and resulting in deeper engagement. In fact, live-streamed auctions on LiveAuctioneers typically see 33% lift in bids, 61% more buyers and 2X greater sales than non-broadcasted events. All you need to stream your live auction is a supported computer or mobile device, a wi-fi connection and a stable surface or tripod to stream live on LiveAuctioneers. Learn more
Achieve higher hammer prices with a predictive auctioneer console. Maximize hammer prices and eliminate potential revenue loss during your next live auction with LiveConsole, an innovative tool that uses real-time, bidder behavior data to predict whether a live bid is about to be made, and provides auctioneers with wait suggestions during the live auction, helping auction-house partners reach maximum hammer prices. Learn more
3. Leverage The Live Energy
Collect more live bids through live-streaming. There’s never been a better time for auction houses to engage an audience primed for video consumption. Live-streaming enables you to share the energy of the auction room with your online bidders, instilling greater bidder confidence and resulting in deeper engagement. In fact, live-streamed auctions on LiveAuctioneers typically see 33% lift in bids, 61% more buyers and 2X greater sales than non-broadcasted events. All you need to stream your live auction is a supported computer or mobile device, a wi-fi connection and a stable surface or tripod to stream live on LiveAuctioneers. Learn more
Achieve higher hammer prices with a predictive auctioneer console. Maximize hammer prices and eliminate potential revenue loss during your next live auction with LiveConsole, an innovative tool that uses real-time, bidder behavior data to predict whether a live bid is about to be made, and provides auctioneers with wait suggestions during the live auction, helping auction-house partners reach maximum hammer prices. Learn more
4. Give Bidders More Opportunities to Win
Sell more for consignors with Buy-It-Now. Our Buy-It-Now solution allows you to increase sales by offering unsold auction items for immediate sale on LiveAuctioneers. By opting-in to Buy-It-Now, your unsold items will be automatically converted to Buy Now listings once your auction ends, enabling buyers to make an offer or purchase right away. Learn more
Easily supplement your sales with timed auctions. New bidders especially love automated timed auctions for their simplicity and ease, giving you an opportunity to grow buyers in between your live auction events. Plus, save thousands in clerking costs, further increasing your bottom line. Auction-house partners have seen up to 435% return on investment though LiveAuctioneers’ Timed Auctions with reserve prices. Learn more
4. Give Bidders More Opportunities to Win
Sell more for consignors with Buy-It-Now. Our Buy-It-Now solution allows you to increase sales by offering unsold auction items for immediate sale on LiveAuctioneers. By opting-in to Buy-It-Now, your unsold items will be automatically converted to Buy Now listings once your auction ends, enabling buyers to make an offer or purchase right away. Learn more
Give 179 million buyers on eBay a chance to buy unsold lots. Live-to-eBay is a flexible buy-it-now program formed in partnership with eBay that provides auction-house partners with access to exclusive marketing promotions and connects their unsold auction items to more than 179 million eBay buyers looking to purchase right away. Offering your unsold lots in this format can help you easily attract a new set of customers while helping you better service your consignors.
Easily supplement your sales with timed auctions. New bidders especially love automated timed auctions for their simplicity and ease, giving you an opportunity to grow buyers in between your live auction events. Plus, save thousands in clerking costs, further increasing your bottom line. Auction-house partners have seen up to 435% return on investment though LiveAuctioneers’ Timed Auctions with reserve prices. Learn more
5. Keep It Simple
Make it easy to pay. A simple check-out process helps promote a positive buying experience that results in increased customer loyalty and repeat purchases. Live.Payments makes it easy for bidders to pay for their purchases and allows you to collect funds faster. Learn more
Enable custom bidding on your website (for free) and give visitors a seamless bidding experience resulting in more bids, at higher prices. LiveAuctioneers’ custom bidding solution allows you to host custom-branded auctions on your own website, within a 1 business day turn-around time, and for zero cost. Learn more
5. Keep It Simple
Make it easy to pay. A simple check-out process helps promote a positive buying experience that results in increased customer loyalty and repeat purchases. Live.Payments makes it easy for bidders to pay for their purchases and allows you to collect funds faster. Learn more
Enable custom bidding on your website (for free) and give visitors a seamless bidding experience resulting in more bids, at higher prices. LiveAuctioneers’ custom bidding solution allows you to host custom-branded auctions on your own website, within a 1 business day turn-around time, and for zero cost. Learn more