FORTUNA
FORTUNA® Auction is a New York City based boutique jewelry and watch auction. We have a highly trained team with expertise in all areas of jewelry and watches. Our office is conveniently located on 5th Avenue in Midtown Manhattan.
FORTUNA® Auction was born out of the idea of building a trusted platform for collectors, wholesalers, retailers, and private clients to buy and sell jewelry and watches on an international scale.
At the heart of our business though, before all of the marketing, selling, and profits, comes trust. From day one, every staff member on our team is encouraged to take it as their personal responsibility to ensure that every customer is met with the utmost respect, honesty, and warmth.
Buying and selling jewelry and watches can be an exciting and profitable experience. But it can also be a stressful experience. It takes years and often decades to learn all the subtle details of jewelry; the colors of stones, the feel for quality, the correct age of a piece, and where it was made. Sometimes a little guidance and advice can go a long way. That is where our expert jewelry team comes in.
We strive to take the risk and guesswork out of buying and selling jewelry and watches. Let our experience and integrity guide you, and help make your auction experience as wonderful and fruitful as it should be.
If you ever have any questions or comments, please feel free to contact us. We look forward to hearing from you.
Upcoming Auctions from FORTUNA
Fine Jewels, Watches & Handbags
This sale is led by colored stone jewelry of a density rarely assembled in one catalog. At the head is a wide bracelet carrying 112.69 carats of pink sapphire across 485 stones, set in rose and white gold so the metal deepens the color rather than fighting it. Close behind: 93 carats of blue sapphire compressed into a single three-quarter-inch bracelet, and a graduated necklace surveying the full corundum spectrum — blue, pink, yellow, orange, green, and violet across 113 stones. A 27-inch chain of Burma ruby, a Victorian Colombian emerald brooch with AGL documentation, a flower pin holding 36 carats of tsavorite, and a 350-carat coral lariat round out an offering for the collector who buys by material. The diamond jewelry is scaled to match: a multirow necklace of 30.5 carats in alternating baguettes and rounds, a 20-carat tennis bracelet, a 17-carat tennis necklace, and a leaf brooch committing 14 carats of VS-grade stones to a single sculptural form. Pearl highlights include a strand of 14.5mm golden South Sea pearls and — for those who know how seldom they surface — a GIA-certified natural saltwater strand, joined by natural pearl and diamond earrings attributed to Mauboussin. Thirty-seven watches follow, spanning Patek Philippe, Rolex, Cartier, Chopard, Breguet, Vacheron Constantin, Franck Muller, and Bulgari, from diamond-set gold Datejusts to a Breguet Reine de Naples in like-new condition. The accessories close the sale with an Hermès Birkin 35 in navy blue Togo, an Hermès Sac à Dépêches, and pieces from Chanel, Cartier, Louis Vuitton, and Bulgari Serpenti.Bidder Reviews for FORTUNA (73)
4.5 out of 5.0 Stars
8 Latest Top ReviewsSee All
FranciscoBrooklyn, NY
Nov 6, 2025
14KT White Gold Ring with Emerald and Diamonds
⸻ I recently purchased the 14kt white gold Emerald ring with diamonds from Fortuna Auction, and overall, I’m very pleased. The pictures online were an accurate representation of the ring, and it truly looks beautiful in person. The size fits perfectly, which was a major plus. While I personally would have preferred a Colombian emerald, the quality of the stone and the craftsmanship of the ring are excellent. Fortuna Auction made the buying experience smooth and enjoyable — I’d definitely consider them for future purchases!
WRAJA Holdings II, Inc.Orlando, FL
May 18, 2023
They Made the Process Easy
I have now bought (5) pieces of jewelry from Fortuna. They make the process extremely easy for me, including the fact they ship the jewelry themselves. This takes the security concern out of the way, and reduces shipping costs (I don't have to worry about the insurance... they cover it). All of the pieces have been exactly as described, and pictured. Love doing business with them!
NataliePalm Harbor, FL
May 16, 2023
So reliable and worthy! Fortuna is fabulous
Purchasing from Fortuna has a certain confidence-in my experience, the items will be as described and meet or beat your expectations. When I purchase jewelery from this house and immediately have it viewed and assessed by my GIA consultant, I am never displeased. Bid with confidence and they will gladly sent additional photos or videos upon request. But don’t wait to ask at the last minute! Auction days are crazy!
AnnVentura, CA
Apr 8, 2023
SuzanneBreinigsville, PA
Mar 22, 2023
Wow wow wow wow wow! Trust. Ease. Awesome.
I am blown away from Fortuna. They answered my questions before and after the sale immediately; the made the process simple. The item was packaged so carefully and was even more exquisite than its description and pictures. I cannot recommend this company highly enough. Would buy from them again in a second! They are completely trustworthy and wonderful.
BarryBeverly Hills, CA
Aug 3, 2022
BettyNashville, TN
May 5, 2022
Past Auctions from FORTUNA
Record Auction Results for FORTUNA
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