Five things to remember when buying Omega watches

Five things to remember when buying Omega watches

Five things collectors should know before bidding on a vintage Omega watch.

By Matt BallAugust 12, 2026
Above: This Omega Seamaster James Bond automatic watch sold for $6,250 plus buyer's premium at NY Elizabeth, Beverly Hills, California, in July 2026. Image courtesy of NY Elizabeth and LiveAuctioneers.
Above: This Omega Seamaster James Bond automatic watch sold for $6,250 plus buyer's premium at NY Elizabeth, Beverly Hills, California, in July 2026. Image courtesy of NY Elizabeth and LiveAuctioneers. Swiss watch maker Omega prides itself on innovation and quality. Its brand enjoys a high profile due to its association with the James Bond film franchise and its appearance at many Olympic Games as the official timekeeper. A new Omega watch is a luxury object, but its vintage models come with a similar cachet. So what should you have in mind if you're searching out a vintage watch at auction? 1. You are buying a piece of history The business was started by Louis Brandt in La Chaux-de-Fonds in 1848. The firm operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. The company officially changed its name to Omega in 1984 and through a series of mergers eventually became part of what is now known as the Swatch Group, which also owns other watch brands such as Breguet. Its brand received a boost when the Omega Speedmaster worn by Buzz Aldrin became the first watch on the moon during the Apollo 11 mission in July 1969. Neil Armstrong had left his own Speedmaster in the lunar module as a backup timer. By that time an Omega had already been used in space by the first American to do a spacewalk, Ed White, in 1965. 2. Associations can boost the value The Omega brand stands for quality and precision — all parts of an Omega watch are made in Switzerland and the company includes the 'Swiss Made' mark on all its watches. And glamour - who doesn't want to own a 'moonwatch' or the watch James Bond wears? Not everyone can afford to buy the watch that Bond himself wore, but it might be possible to get the same model that was worn by an actor or an astronaut. 3. You don't have to break the bank to buy an Omega Many auction houses hold regular specialist watch sales or watches and jewelry sales while others include a selection of watches within a bigger auction, making it easy to find plenty of Omegas to choose from at any time of year. With so many examples on offer you will always find plenty to suit your budget. Condition, age and rarity determine the prices that second-hand Omegas will sell for at auction. The entry-level price for a good Omega at auction is typically around mid-three figures. Rare Omegas can command much more, with the most special examples selling for amazing sums. In 2018, an Omega watch given to singer Elvis Presley by his record company reached a hammer price of CHF1.5 million (roughly $1.5 million) and sold for CHF1.81 million (roughly $1.8 million) with buyer's premium at an auction in Geneva.
This Omega Seamaster automatic wristwatch in a 14K gold filled case sold for $500 plus buyer's premium at Sphere Auctions LLC, Sun Prairie, Wisconsin, in August 2026. Image courtesy of Sphere Auctions LLC and LiveAuctioneers.
This Omega Seamaster automatic wristwatch in a 14K gold filled case sold for $500 plus buyer's premium at Sphere Auctions LLC, Sun Prairie, Wisconsin, in August 2026. Image courtesy of Sphere Auctions LLC and LiveAuctioneers. 4. It's important to find out the condition Check the auction house's lot description. It will typically state whether the Omega you are considering bidding on is in working order or needs repair. Some Omegas may have been repaired in the past in which case the hands, for example, may not be the originals. That would make it less desirable for a specialist collector and thus more affordable for you. The lot description will also usually detail condition issues such as any scratches. These may often be typical wear and tear for a watch that was worn every day by its previous owner or they may be more severe. Auction houses with a watches department will employ a specialist you can contact to discuss your requirements and answer your questions.
This Omega Speedmaster Professional men's watch sold for $7,200 plus buyer's premium at Mynt Auctions, New York, in July 2026. Image courtesy of Mynt Auctions and LiveAuctioneers.
This Omega Speedmaster Professional men's watch sold for $7,200 plus buyer's premium at Mynt Auctions, New York, in July 2026. Image courtesy of Mynt Auctions and LiveAuctioneers. 5. Check for special paperwork Look out also for Omegas that come with special paperwork. If the watch is older than 30 years the owner can apply to Omega for a certificate of authenticity, which provides a high level of reassurance about the watch and its manufacture. For watches older than 10 years, Omega can provide what it calls an 'Extract of the Archives' which contains detailed information about the watch and how it left Omega's facilities in Biel, as well as the exact production date of the watch. What to do next Decide how much you'd like to spend and use the search facility on LiveAuctioneers to find Omega watches coming up for sale. You can filter your search by, among other things, price and by location of the auction house to narrow down your selection. To research recent prices at auction to see how much different items sold for you can also try out the Auction Price Results Service.
Matt Ball is Publishing Director of Antiques Trade Gazette. He has more than 30 years of experience working for media and technology businesses.