COCA-COLA "SERVE YOURSELF" BUTTON SIGN

Description

SST. A seldom seen and desirable example of this c. 1950s single- sided tin button sign from Coca-Cola with the script logo and rare "Serve Yourself" tagline. CONDITION: The sign remains bright and glossy with no damage to report. There is some slight yellowing to the white lettering. Condition: (9.0). Dimensions: 12" Dia.

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COCA-COLA "SERVE YOURSELF" BUTTON SIGN

Lot 2114

Estimate $800-$1,600Jul 16, 2026, 9:00 AM EDT

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Soda & Advertising - Day 2

Jul 16, 2026 9:00 AM EDT

Denver, PA, United States

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