A model of the 1996 'Pepsi' Concorde, approximately 1:36 scale (168cm long), Air France Concorde F-BTSD, painted in Pepsi Blue advertising livery with applied decals and sticker detailing, mounted on a black-painted 88cm high custom display stand. Footnotes: In 1996, the world witnessed one of the most ambitious - and technically challenging - marketing stunts in aviation history. As part of a $500 million brand overhaul, Pepsi partnered with Air France to paint a Concorde in their signature deep blue. The result was one of the most iconic special aircraft liveries ever created, it was used for just two weeks never to be seen again. A real 'Concorde collectors' piece. For further information on this lot please visit Bonhams.com For further information about this lot please visit the lot listing