Made in Canada. 1946-1965. Single-sided porcelain (SSP). Hyphenated version. The Fire Chief brand was introduced in 1932 as a super-octane fuel. It was marketed as being the same high-performance fuel used by U.S. Government emergency vehicles and fire engines. Reference to the U.S. Government stems from the company's U.S. roots. Its distinct and massive Texaco Canada entity existed for so long that it felt like a local brand to many Canadians. The Fire Chief Helmet logo was so popular that Texaco sold toy fire chief helmets to customers who filled-up at their stations. The absence of a hyphen between "Fire" and "Chief" means when the sign was sourced out to independent enamel manufacturers, they occasionally, but unintentionally, left out the hyphen. Over time, the unhyphenated design became a standard look for Canadian gas pumps. Marked, "P&M Orillia" lower right edge Authenticated by The Authentication Company (TAC #501845). All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for free delivery to the Fall 2026 Dixie Gas Show on September 11th.

Size
18" x 12".

Condition
Grade: 9. Excellent colour and gloss. Edge chips. Chips surrounding mounting holes. Retains three grommets.