Edward Steichen (1879-1973) Gorham Silver, New York (for J. Walter Thompson), 1929 Gelatin silver print; annotated '877-20 JWT' in the negative, with numbers 'C-048-G' [boxed] and '2 6 25' in pencil on the reverse, framed. 9 3/4 x 7 5/8 in. (24.8 x 19.4 cm.) sheet 10 x 8 in. (25.4 x 20.3 cm.) Footnotes: Literature Advertisement for Gorham Silver: Vogue, vol. 75, no. 10, 10 May 1930, p. 112 Vanity Fair, vol. 34, no. 3, May 1930, p. 87 The American Home, vol. 4, no. 2, May 1930, p. 195 House & Garden, vol. 57, no. 5, May 1930, p. 139 Harper's Bazaar, vol. 64, no. 5, May 1930, p. 135 House Beautiful, vol. 67, no. 5, May 1930, p. 651 Illustrated Patricia Johnston, Real Fantasies: Edward Steichen's Advertising Photography (Berkeley, 1997), p. 119 Edward Steichen: Lives in Photography (Minneapolis, 2007), pl. 149 Note In 1930, Edward Steichen, then Chief Photographer for Condé Nast publications, was contracted to do a series of images displaying Gorham Sterling for the J. Walter Thompson Advertising Agency. Steichen produced at least four images, which ran month-to-month in Vanity Fair, Vogue, Harper's Bazaar, House & Garden, and House Beautiful. The present image was used in the May 1930 campaign, and appeared inset, in a circular vignette on a full-page advertisement for Gorham. Lifetime gelatin silver prints of Steichen's work for Gorham and the J. Walter Thompson agency are exceptionally rare. At the time of this writing, only two other examples are known to have been offered at auction. Lifetime prints can be found in the collections of the Detroit Institute of Arts (F77.89), the Los Angeles County Museum of Art (M.2019.398.30), and the Whitney Museum of American Art (2012.206). For further information on this lot please visit Bonhams.com For further information about this lot please visit the lot listing