An Exhibitor's Campaign Book for The Seven Year Itch Twentieth Century-Fox, 1955. Comprising a 24 pp booklet of publicity ideas, photos, cast information, behind-the-scenes filming tidbits, a synopsis of the film, and plenty of images of Marilyn Monroe in the famous scene in which her skirt blows over a subway grating. The press book offers dozens of ideas to help publicize the film at local theatres and in cities nationwide, including a giant full-color life-size cut-out standee of Monroe in the famous skirt scene and special 'Marilyn Monroe art.' Directed by Billy Wilder and starring Monroe and Tom Ewell, the film was based on a play by George Axelrod. Monroe pestered her agent, Charles Feldman, repeatedly about getting the role of 'The Girl,' and her instincts were correct; the film launched her career like no other. The press book boasts that the movie is 'the most thoroughly pre-sold attraction of the year!' and this may be one publicity statement that was actually true! 14 x 18 in. Lot to be sold without reserve. This lot is subject to the following lot symbols: ¤ Bonhams or one of its affiliated companies within the Bonhams Group owns the lot in whole or in part or has an economic interest equivalent to an ownership interest in the lot. ¤ Unless indicated by the ¤ symbol next to the lot number (or bearing an explicit statement such as 'No Reserve' or 'Without Reserve'), which denotes no reserve, all lots in the catalog are subject to a reserve. The reserve is the minimum hammer price that the seller is willing to accept for a lot. This amount is confidential and does not exceed the low estimate value. For further information on this lot please visit Bonhams.com For further information about this lot please visit the lot listing